Cassava Sciences Appoints Freda Nassif as Chief Commercial Officer

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Cassava Sciences, Inc.
Cassava Sciences, Inc.

Ms. Nassif brings an extensive track record of successfully developing commercial strategies for multiple FDA-approved drugs

Appointment initiates Cassava’s commercial readiness strategy as the Company prepares for
first Phase 3 topline data readout before year end 2024

AUSTIN, Texas, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Cassava Sciences, Inc. (NASDAQ: SAVA), a clinical-stage biotechnology company focused on developing a novel treatment for Alzheimer’s disease, today announced the appointment of Freda Nassif as Chief Commercial Officer, effective today. As a member of the Company’s executive leadership team, Ms. Nassif will report to Richard “Rick” Barry, President and Chief Executive of Cassava.

“I am thrilled to expand Cassava’s leadership team and welcome Freda Nassif as Chief Commercial Officer. She joins our company at a critical time, ahead of the release of topline results from RETHINK-ALZ, our first Phase 3 trial for simufilam, expected by the end of 2024, and potential product launch,” said Rick Barry, President and Chief Executive Officer. “Freda brings to Cassava a proven track record of successfully developing and implementing effective commercial strategies for innovative medicines. Pending positive simufilam Phase 3 results and FDA approval, we believe Freda’s extensive expertise will be invaluable to the development of a robust commercial plan. She will play a key role in helping to realize our ambitious goal of reimagining the treatment possibilities for Alzheimer’s disease.”

Freda Nassif, Chief Commercial Officer of Cassava commented, “I am honored to have the opportunity to lead the commercial organization for a novel therapy at a time in which there are unprecedented challenges for people living with Alzheimer’s Disease. Developing innovative commercial strategies has been the focus of my career and I look forward to bringing my experience to a company like Cassava that is committed to transforming the treatment paradigm."

About Freda Nassif, Chief Commercial Officer

Ms. Nassif is an accomplished biopharmaceutical executive with 25 years of experience, including leading commercial teams to blockbuster status for Pfizer, Inc., Novartis Oncology, Merck & Company, Inc. and Bristol Myers Squibb. In addition, Ms. Nassif has partnered with Fortune 100 life science, pharma, and biotech companies where she has been a major contributor to the commercial growth strategies of high-value, established and emerging brands including Zepbound®, Entyvio®, Tzield®, Epclusa®, and Takhzyro®.

Ms. Nassif has received numerous career awards including Pfizer’s “Vice President Cabinet Award”. Ms. Nassif earned her MBA and Bachelor of Science from Drexel University.