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Newly unveiled Incentives include an exclusive tour of the G-SHOCK laboratory, behind-the-scenes insights into product development and the creative process, as well as early access to future VIRTUAL G-SHOCK products
TOKYO, JAPAN / ACCESSWIRE / December 15, 2023 / Japanese multinational electronics giant Casio Computer Co., Ltd. announces new incentives coinciding with the live launch of its exclusive VIRTUAL G-SHOCK collection on the Ethereum blockchain. This limited edition of 2,000 VIRTUAL G-SHOCK collectibles, featuring the iconic G-SHOCK brand in a futuristic, shock-resistant design, is set to go live from 3 am UTC December 16 (Sat) to December 18 (Mon), 2023.
These new incentives mark the first time the company has offered fans digital art that opens doors to exclusive experiences and opportunities. Collectors will be offered a rare opportunity to tour the G-SHOCK Endurance Test Laboratory, featuring a behind-the-scenes look at the stringent testing that defines G-SHOCK's durability. Collectors will also gain access to the VIRTUAL G-SHOCK NFT VGA-001/002 DESIGN MANUAL and attend a roundtable discussion with the creators - allowing them to learn about the design and production processes of these models.
In the future, Casio may also collaborate with collectors to co-create digital Casio products and further bridge the gap between the digital and tangible worlds. This initiative shows a unique blend of community, innovation, and the legacy of the G-SHOCK brand.
"These special incentives for collectors show our passion for innovation in both the digital and physical realms," said Oh Takahashi, Senior General Manager of Timepieces at Casio. "We aim to deepen our engagement with the G-SHOCK community, bringing them into the heart of our innovation process with in-person experiences like the lab tour and pioneering digital adventures. It's our way of celebrating and expanding the G-SHOCK legacy in this new digital age while staying true to the tangible craftsmanship and innovation that our brand is known for."
Ahead of the live launch, Casio stoked enthusiasm by offering the G-SHOCK CREATOR PASS in collaboration with Polygon, providing holders with early access to the VIRTUAL G-SHOCK digital collectible. Owning a VGA-001 or VGA-002 collectible means priority access to future VIRTUAL G-SHOCK releases.
Casio's VIRTUAL G-SHOCK launch promises new experiences and engagement opportunities to G-SHOCK enthusiasts worldwide. For more information on the VIRTUAL G-SHOCK digital collectibles and to join the G-SHOCK community, visit the official website and Discord channel.