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Cash conversion ratio: what is it and how do you calculate it?

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An investor using a mobile phone to check stock market data
An investor using a mobile phone to check stock market data

A company’s cash conversion ratio may be a less familiar financial yardstick than the price-to-earnings ratio or the price-to-book ratio, but it can help investors spot companies that play fast and loose with their accounts.

More positively, it can help identify those that are likely to be able to pay a growing dividend by generating plenty of cash from their operations.

Here, we explain how to calculate the cash conversion ratio, and put it to use.

What does ‘cash’ mean in this scenario?

Before we go into the detail, it’s important to explain what “cash” means in the context of company accounts, and why cash flow matters just as much as the more familiar “profits before tax” (some professional investors say cash flow is actually more important than profit).

For our purposes here, “cash” does not mean banknotes and coins. It relates instead to the flow of payments into and out of a company, and the reason for drawing attention to it is that “profits” and “losses” do not necessarily, by contrast, measure the flow of actual money.

This is a point that may not always be appreciated by private investors. A company could in theory report, quite legitimately, a huge profit while in the same year not receiving a penny of actual money.

Why? Because the income and expenditure reported in a company’s accounts (specifically in the “profit and loss” section, sometimes called the “income statement”) derive from the value of sales invoiced and expenditure invoiced. Cash flow statements, by contrast, report the actual money received from customers and paid to suppliers.

If, say, a company issues a large invoice to its only customer towards the end of its financial year and doesn’t receive payment in that financial year, the invoiced sale is included in the profit and loss account but there is no corresponding cash inflow that year. The result is a big disparity between profits and cash flow.

There are other reasons why reported profits are not always matched by cash inflows. One of the most significant is the way in which the depreciation of a company’s assets is covered in its accounts.

Companies are allowed to count the loss of value of their assets – such as plant and equipment, which occurs naturally over time – as an expense, even though there is no actual movement of money. The consequence is that a company may report a lower figure for profits than for cash flow, if we assume that all invoices issued and received are matched by equivalent movements of cash into and out of the business in the same financial year.

How to calculate a company’s cash conversion ratio

In some of the other articles in this series, such as the one on price-to-earnings ratios, we have been fortunate: while we have explained how to calculate the figures, readers who just want to know what the figure is have been able to find it online. We are not so lucky this time because we have not been able to find any free-to-access sources of cash conversion ratios. Being able to work them out is therefore necessary.