Campbell's Stock Tumbles 20% in 3 Months: What's Next for Investors?

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The Campbell's Company CPB appears to be in a difficult spot. Over the past three months, the company has seen its shares tumble 19.7%, underperforming the industry’s decline of 13.8%. The food and beverage giant has also lagged the broader Zacks Consumer Staples sector’s drop of 11% and the S&P 500’s growth of 0.8% in the same time frame.

CPB Price Performance vs. Industry, S&P 500 & Sector

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Zacks Investment Research


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Closing the trading session at $38.81 yesterday, Campbell stock stands just about a tad above its 52-week low of $37.61 reached this Monday. CPB is also trading below its 50 and 200-day moving averages, indicating potential weakness in the stock's momentum.

This significant decline raises a crucial question for investors: Is this a temporary setback for Campbell's, or does it signal deeper concerns? As the company works to navigate these headwinds, understanding its course and strategic priorities becomes important for those considering its long-term investment potential.

What’s Not Working for CPB Stock?

Campbell’s continued to face challenges from shifting consumer dynamics in the first quarter of fiscal 2025, which adversely impacted its performance. A continued dynamic consumer environment, characterized by cautious spending habits and evolving preferences, resulted in a 1% decline in organic net sales. The Snacks division, in particular, bore the brunt of these shifts. These adverse trends not only affected volume and mix but also placed pressure on margins as the company navigated rising supply-chain costs and the need for promotional investments to remain competitive. As Campbell’s looks to address these headwinds, its performance underscores the broader uncertainties in the macroeconomic landscape and the evolving consumer behavior impacting the food industry.

Within the Snacks unit, organic net sales dipped 2% in the first quarter, driven by lower partner brand sales, volume and mix declines, and reduced net price realization. The segment was affected by consumers demonstrating increased price sensitivity and gravitating toward private-label options in categories like cookies and pretzels. The salty snacks category also faced heightened competition from new entrants and intensified promotional activity. Operating earnings for the Snacks division declined 12%, resulting in a 120-basis point drop in the operating margin to 13.3%.

Apart from this, Campbell’s has been witnessing cost inflation for a while. In the first quarter, the adjusted gross profit margin declined 70 basis points, driven primarily by the integration of Sovos Brands, which accounted for 60 basis points of the decline. Excluding Sovos, the base business experienced a 10-basis point reduction in the gross margin as productivity improvements and cost-saving initiatives only partially offset core inflation and ongoing supply-chain cost pressures. The company’s ability to balance inflationary pressures with its strategic goals will be critical in maintaining its trajectory toward growth.