Guests Are Invited to Memorialize Their Travels with Tiny Zaps Tattoos Starting Next Month
ATLANTA, March 27, 2025 /PRNewswire/ -- Kimpton, part of IHG Hotels & Resorts' Luxury & Lifestyle portfolio, announces a new partnership with Tiny Zaps, an emerging and innovative tattoo studio specializing in tiny tattoos, to bring the rising trend of "tattourism" – celebrating and commemorating travel with meaningful tattoos – directly to guests at select Kimpton hotels.
Kimpton x Tiny Zaps Tattoo Pop-Up Series
Starting in April, this unique offering will be available at pop-up events at five Kimpton properties across the U.S., where Tiny Zaps will provide complimentary, exclusive inked designs as a personal, artistic way for guests aged 18 and older to remember their trips. The monthly pop-up events will each feature a specially curated Kimpton x Tiny Zaps tattoo collection that reflects the unique culture of each city. For example, guests in New York can choose from an assortment of motifs inspired by the Theater District (see here) while those in New Orleans can select from designs with a nod to the iconic Bourbon Street (see here). Events will take place at each participating hotel monthly from April through June.
While the concept of tattourism dates back centuries when sailors marked their journeys around the world with tattoos, it has evolved into a modern movement that blends travel, self-expression, and storytelling. Currently, many Gen-Z and Millennial travelers are driving this cultural trend, favoring meaningful ink as the preferred souvenir over traditional keepsakes.
"At Kimpton, we're all about creating thoughtful, unexpected guest experiences that leave lasting impressions," said Vicki Poulos, Head of Luxury & Lifestyle Brands Americas and Global Kimpton, IHG Hotels & Resorts. "Through our partnership with Tiny Zaps, we're combining travel, art, and self-expression to offer a one-of-a-kind way for people to connect with the cities they visit and have a deep connection with. Our Kimpton x Tiny Zaps collection represents the ultimate travel souvenir: meaningful, personal, and a lasting celebration of exploration."
Tiny Zaps' vast network of talented local tattooers – renowned for their creativity and strong local followings – will provide complimentary Tiny Zaps tattoos on a limited basis at the following hotels:
"People get tattoos for the same reasons they travel – to create and commemorate life experiences," said Sam Kelly, Co-Founder, Tiny Zaps. "We're thrilled to partner with Kimpton to create these innovative travel experiences catered to traveling tattoo collectors. Having unique design collections centered around each city adds a fun, passport stamp-like feature providing travelers with a lifetime of memories."
For more details on the Kimpton x Tiny Zaps partnership and pop-up schedule, visit here. To book a room and redeem points, guests are encouraged to use the IHG One Rewards app. Follow along on social @Kimpton and #KimptonxTinyZaps for the latest updates.
Notes to Editors:
About Kimpton
Kimpton, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, is the original boutique hotel brand, which pioneered the concept of unique, distinctive, design-forward hotels in the United States in 1981. Anchored in one-of-a-kind experiences, the San Francisco-born brand now operates more than 75 hotels and over 100 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets globally. From inspiring design to forward-thinking flavors that feed the soul, Kimpton spaces and experiences center on its guests. Every detail is thoughtfully curated and artfully delivered so that guest experiences remain meaningful, unscripted and inspired. For more information, visitwww.kimptonhotels.com.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145m members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally.
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About Tiny Zaps
TINY ZAPS is reimagining the tattoo experience- fun, easy, small tattoos delivered in modern stores, pop-ups, and events. Thousands of tiny designs from artists all over the world, all-digital browsing & booking, warm & welcoming vibes. With partners and clients like Columbia Records, Kimpton, Urban Outfitters, and On Running, Tiny Zaps is creating big memories through small tattoos that last forever. For more information visit https://www.tinyzaps.com/ or follow along on Instagram or TikTok.
IHG (InterContinental Hotels Group) logo (PRNewsFoto/IHG) (PRNewsfoto/IHG Hotels & Resorts)
