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The community is invited to celebrate at Grand Opening event on March 24
SAN DIEGO, March 24, 2025 /PRNewswire/ -- California Bank & Trust (CB&T), a leading financial institution serving businesses and individuals across the state, is strengthening its presence in the Coachella Valley following the successful acquisition of FirstBank's California banking operations. The integration of four newly converted branches in the Coachella Valley reinforces CB&T's long-standing commitment to providing comprehensive banking solutions to local businesses, families and community organizations.
"Our growth in the Coachella Valley reflects our deep dedication to this vibrant region," said CB&T President and CEO Eric Ellingsen. "By welcoming new clients and employees through this transition, we're enhancing our ability to deliver personalized financial solutions from one of the best and most experienced team of bankers. We look forward to celebrating our expanded presence with the community and continuing to foster economic growth across the Valley."
Grand Opening Celebration on March 24
CB&T will host a Grand Opening Celebration on Monday, March 24, from 1 to 3 p.m. at its newly converted Palm Desert branch, located at 73000 Highway 111. Community members are invited to join customers, local dignitaries, and business leaders for an afternoon of networking and festivities, including:
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Ribbon-cutting ceremony at 1:30 p.m.
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Remarks from CB&T executives and local civic leaders
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Complimentary light refreshments
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Special appearance by Coachella Valley Firebirds mascot, Fuego
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Exciting giveaways, including Stagecoach Festival passes, Coachella Valley Firebirds hockey tickets and more
The event is free and open to the public.
Seamless transition for clients and expanded local services
CB&T is committed to a seamless transition for both customers and employees, maintaining the highest standards of customer service and support throughout the process. The newly converted branches include:
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73000 Highway 111, Palm Desert
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42035 Washington Street, Palm Desert
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39580 Washington Street, Palm Desert
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82900 Avenue 42 C, Indio
With this expansion, CB&T builds upon its more than 20-year history in the Coachella Valley, complementing its existing branches at:
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80250 Highway 111, Suite 101C, Indio
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73301 Highway 111, Suite 100, Palm Desert
"When you visit our new branches, you'll see familiar faces—bankers who have already been serving this community for years," said CB&T Executive Vice President and Regional President Steve Stuckey. "Our goal was to make this transition seamless for our clients, and we're excited to deepen our local relationships while expanding our financial products and services throughout the Coachella Valley."