Before I jump into our results, I'd like to take a step back and remind you why Claeres as a whole is positioned to be successful now and over the long-term. First of all, our brands relate well to the consumers ever evolving mindset, changing preferences, and dynamic behaviors. Casual, athletic, and sport inspired styles, currently in demand by consumers make up a large and growing part of our portfolio. For the trailing 12 months, approximately 85% of our total product mix reside in these categories. Also our previous investments in our capabilities and e-commerce business has positioned us exceptionally well to capitalize on the accelerating shift to online purchasing. Illustrating this progress, for the trailing 12 months, our e-commerce penetration grew to 27%, up from 18% during the previous 12 month period. We will continue to look for ways to invest wisely in our digital platform, as we progress through this new marketplace. And finally, our foundation is built on putting the consumer first in everything we do. With that in mind, the vast majority of our business has been and is direct-to-consumer.

Now turning to the second quarter. While we still experienced a significant impact on our business due to COVID-19 and the resulting economic disruption and retail shutdown, the company made significant progress during the period, reflecting the success of the approach we implemented at the onset of the pandemic. For instance, Claeres recorded sequential improvement in a number of key financial metrics versus the first quarter of 2020, including a 26% increase in net sales, driven by robust e-commerce sales and an acceleration in the opening of our stores, resulting in a 16% improvement in adjusted gross profit and a 56% improvement in our adjusted loss per share.

In addition, we advanced a number of our strategic objectives that are helping to drive our recovery. First, the organization executed a phased and efficient reopening of our retail store fleet. By mid-June, a vast majority of our retail stores were open for in-store service with enhanced safety measures and protocols. At the same time, we are -- offering contactless curbside pickup at roughly 60% of our locations and are continuing to utilize the network of stores as distribution points to support our growing e-commerce business.

Second, the shift from consumers to online purchasing accelerated during the period with Famous Footwear and Brand Portfolio continuing to capitalize on this ongoing shift. In fact, direct e-commerce sales, which include sales from our owned e-commerce sites and dropship business expanded 80% year-over-year and grew roughly 37% sequentially. Notably, e-commerce sales made up 34%, compared -- percent of our total sales mix in the second quarter, compared to about 17% in the same quarter of last year. I will detail specific e-commerce growth in just a few moments.

Finally, we continue to rigorously manage our expenses and working capital during the period. Reflecting the strength of these initiatives, we generated approximately $67 million of cash from operations during the quarter and used that cash to restart our debt repayment efforts. In total, we reduced the borrowings under the credit facility by $88.5 million, effectively cutting in half the COVID related borrowing increase that we incurred during the first quarter of 2020. We exited the second quarter with roughly $150 million of cash and $350 million borrowed against our $600 million revolving credit facility.

Now moving now to our second quarter segment performance and the recovery of our businesses. The global pandemic has dramatically impacted the retail environment and the consumer landscape and accelerating a lot of change in forcing organizations to adjust to new conditions and consumer behaviors. And while both sides of our business has been affected, the pace of the recovery within each segment has been a bit different.

Beginning with Famous Footwear. While the disruption associated with COVID-19 continue to pressure results throughout the period. There were a number of bright spots, including several that underscore what we believe are inherent competitive advantages. First, after challenging May, we experienced a strong rebound in June, with the widespread reopening of our stores, pent up consumer demand and ongoing strength in e-commerce driving the improvement. In fact Famous achieved record sales in the month, exceeding last year's June sales by approximately $6 million.

Second, our in-demand national brands and significant concentration in sport performance and leisure oriented styles are well aligned with consumer preferences and the prevailing stay at home, work from home environment. In fact, these styles, make up 95% of the Famous Footwear total sales mix. And it's our strong belief that in this uncertain environment, quality brands are more important than ever and that they provide consumers a sense of clarity, comfort, and confidence. And a reflection of that is that our Top 10 brands represented more than 70% of our sales during the period.

Third, we continue to lean into our digital capabilities to accelerate our e-commerce momentum. For the second quarter, Famous Footwear e-commerce sales grew approximately 150% year-over-year and improved more than 50% from the high watermark achieved in the first quarter of 2020. In addition, e-commerce penetration reached 25% of net sales, up from just 10% in the second quarter of last year. Lastly, at a time of heightened consumer health sensitivity and the ongoing desire that everyone has for convenience, we really believe that Famous has benefited from strategic well sided locations, which are highly concentrated in off-mall strip centers and outlets. We believe this advantage geographic footprint coupled with our contactless curbside shopping option, which is available in nearly 600 stores today and comfortable shopping environment are providing particularly relevant and providing value support for the ongoing recovery of this business.

Now during this unusual time, one of the biggest questions that everyone is asking is what's going on with back-to-school. Back-to-school season for sure looks dramatically different this year. The uncertainty around school starts and the shift to distance learning across much of the country has certainly had an impact on the traditional back-to-school purchases, resulting in a sales peak that's much lower than the same period last year. As we progress throughout the third quarter or through the third quarter, we're finding that the regions where school arrangements have been determined, they've seen nice improvements post peak while conversely markets were plans have not been finalized, have experienced declines. So looking ahead -- if -- and as we see it right now, we expect the concentrated back-to-school buying activity that's typically taken place over a few weeks in late July and early August to be more evenly spread over an extended period -- period of time. More specifically, while we are anticipating a sales decline in the traditional back-to-school time frame, we do expect Famous sales in the third quarter to improve sequentially, leading to a 15% to 20% decline compared to the third quarter of 2019.

We are confident that Famous is prepared to succeed in any macro environment, and as we approach the balance of 2020 and beyond, we make sure we continue to build on our strengths, address our weaknesses, and leverage the opportunities that we have to drive profitable growth.

So let's turn now to the Brand Portfolio segment. During the quarter, and very much in line with our internal expectations, net sales declined 49% compared to the second quarter of last year. The decline in Brand Portfolio was due in large part to store closures, reduced orders from wholesale customers as they continue to work down seasonal inventory, post their retail shutdown and a shift in timing of new orders as retailers work to align inventory to expected consumer demand. During the period, the team was laser focused on addressing customer order cancellations, aggressively reducing spring inventory across all channels, driving digital demand, and developing a virtual market capability to help bring our spring 2021 lines to market.

In order to strengthen our position heading into fall, we worked closely during the period with our partners to aggressively reduce inventory levels moving pairs online through our owned branded and Famous Footwear sites and through our value channel partners as they work to restock their stores post opening. In total, we cut our inventory levels by 33% year-over-year. And while these necessary action certainly impacted our results during the quarter, there were a number of highlights. Counterbalancing the decline in sales to our wholesale partners to some degree was a significant improvement in our e-commerce channel. Our digital direct-to-consumer capabilities, supported the business during the store closures and sales levels have remained elevated post resumption of [Indecipherable] or operations. Given this ongoing shift to increased digital purchasing, we are continuing to maximize our focus on the digital marketplace and making sure that we're leveraging our resources to ensure optimal web design, effective marketing, and appropriate inventory levels in order to drive improvement across the business.

Specifically, the company's branded only e-commerce sites increased 35% when compared to the second quarter of 2019 led by exceptional performance from Vionic and other sport and comfort oriented brands, including Via Spiga [Phonetic] and Dr. Scholl's. Furthermore, e-commerce penetration for the Brand Portfolio grew to more than 46% of total net sales in the period. This strong e-commerce performance underscores the strength of the company's portfolio of lifestyle brands. And in short, while consumer demand for dress styles continues to remain under pressure, the balance of our mix across our casual athletic and sport styles are really helping out.

In summary, given the significant reduction in seasonal inventory, encouraging feedback for fall, and proven e-commerce performance, we expect a sustained recovery for the Brand Portfolio segment in the year second half. We're pleased with our ability to react quickly to the changes that we've seen in the environment, which we view as an important validation of the capabilities of our people and our model.

Looking ahead, we remain confident that we have the right strategies in place to drive long-term profitable growth. Importantly, we possess a strong business model that has several advantages, including a powerful portfolio of lifestyle brands rooted in casual, athletic and sport inspired styles and a robust direct-to-consumer brand in Famous Footwear that's really perfectly aligned with consumer trends and leading among the destinations for family footwear. This structure enables Caleres to not only benefit from the insights of trending customer purchase behavior, but also benefit from the diversity in our customer base and channels of distribution, providing the benefit of not having to rely on any one brand, one trend or channel for our success.

This structure, combined with our strong liquidity and disciplined management of expenses, has helped us exceptionally well to position and navigate in the near term and capitalize on the opportunities that lie ahead for market share growth. We're excited about our future and our ability to capitalize on the rapidly changing consumer behavior, and what certainly is going to continue to be a dynamic marketplace and ensure that we make -- we drive value for all of our stakeholders.

And with that, let me turn the call over to Ken, who will give you more details around our financial review. Ken?

Kenneth H. Hannah -- Senior Vice President, Chief Financial Officer

Thank you, Diane and good afternoon everyone. Despite facing ongoing pressure from the lingering health crisis, I am pleased with how we have further strengthened our competitive position during the period. We remain focused on appropriately managing expenses and working capital. We remain committed to controlling the controllables, improving inventory turns, reducing SG&A, and lowering capital expenditures. We remain confident with more than adequate liquidity and our ability to weather the downturn.

I'd like to start to discussion this afternoon by providing an update on our liquidity position and capital structure, then discuss our second quarter results, and finally provide some additional color on the outlook for our business for the remainder of the year.

As we communicated on our last call, we believe deleveraging to be the most value creating use of cash given the volatile marketplace. To that end, during the second quarter we made debt reduction a priority in our capital allocation process. We paid down $88.5 million in revolver debt, reducing the outstanding balance to $350 million at the end of the quarter. Our cash balance of $148.5 million and our $600 million revolving line of credit provide adequate liquidity for us to navigate these uncertain times. Notably, we have no significant debt maturities until 2023. Looking ahead, we expect that debt reduction will continue to be a priority for our capital allocation process for the balance of 2020.

Now moving on to review of our second quarter financials. We reported a loss per share of $0.83, including $0.13 of adjustments for COVID-19 related expenses and $0.13 related to the fair value adjustment associated with the mandatory purchase obligation for Blowfish Malibu. Our adjusted loss per share in the quarter, excluding these items was $0.57 per share. Our consolidated sales for the second quarter were $501.4 million, down 33.4% from the prior period.

At Famous Footwear, total sales were $333.9 million, down 20.5% from the second quarter of fiscal 2019. Excluding stores that we permanently closed during the second quarter, Famous Footwear sales would have been down 17.5%. Our traditional comparable store sales were up 14.7% during the quarter. Sales at Famous Footwear improved 75% sequentially, reflecting the reopening of its brick and mortar stores and marking the beginning of our recovery.

Our Brand Portfolio total sales were $183.6 million, a decrease of 48.9% year-over-year. As previously mentioned, this decline was driven by store closures, reduced orders from wholesale customers as they continue to work down seasonal inventory, and a shift in timing of new orders as retailers work to align inventory to expected consumer demand.

Our consolidated gross margin of 36.4% compared to gross margin of 40.7% in the second quarter of fiscal 2019. The 424 basis point decline was driven primarily due to the addition of our BOGO promotion utilized to help drive down inventory levels at Famous Footwear, a larger mix of e-commerce sales and the resulting shipping cost that hits gross margin as well as the aggressive liquidation of our spring inventory.

At Famous Footwear, they had a gross margin of 35.7%, which compared to a gross margin of 43.4% in the same period last year. Again the margin decline was driven by the addition of our BOGO promotion period, which helped fuel the reduction of seasonal inventory and some high shipping costs associated with larger mix of e-commerce related business in the quarter. Brand Portfolio had gross margin of 34.9% and was relatively consistent with gross margin of 34.7% in the second quarter last year.

Our consolidated SG&A expense was $201.3 million, representing a decline of approximately $66 million compared to the second quarter of last year and roughly $24 million lower than the first quarter of this year. This decline reflected lower corporate and store payroll expense as well as the ongoing benefits of our expense reduction programs. Notably, our quarterly cadence for SG&A will be very this year as some cost savings were more beneficial in the second quarter due to the timing of certain events, including work force reductions, furloughs, and compensation adjustments and the closure of retail stores. While we remain committed to managing our costs, we project SG&A expense in the second half of the year will be slightly higher than the first half as conditions improve and requirements of the business increase.

Lower sales and gross margin more than offset the improvements in SG&A and led to an adjusted operating loss of $18.7 million. This compares to an adjusted operating income of $38.4 million in the second quarter of last year. At Famous Footwear, we were pleased to post an adjusted operating profit of $1.6 million. The Brand Portfolio adjusted operating loss was $9.6 million and the company's adjusted net loss was $21.1 million or a loss of $0.57 per diluted share. This compares to adjusted net income of $25.8 million or $0.62 per diluted share last year.

As I mentioned earlier, our inventory at quarter end was down 27%, and included a 23% decline at Famous Footwear and a 33% decline at the Brand Portfolio, reflecting great work by the team to liquidate spring inventory. The net cash provided by operating activities was $66.8 million, consistent with last year's levels with capital expenditures totaling $4.1 million. Our net interest expense for the second quarter was $13.4 million and includes $6.6 million of fair value adjustment associated with the Blowfish Malibu purchase obligation.

The effective tax rate for the second quarter was 9.4%, the rate was impacted by certain discrete tax items of $2.7 million. If these discrete tax items had not been recognized, the effective tax rate would have been 17.3% for the period. Our tax provision includes a tax benefit associated with the CARES act, which permits the company to carry back 2020 losses to years with the higher federal tax rate. In addition to our progress on debt reduction, we also returned approximately $13.1 million to shareholders through our share buybacks and our long-standing dividend.

Given the ongoing uncertainty and limited visibility, we will not be providing formal fiscal year 2020 guidance, but we will revisit this traditional practice as conditions stabilize. However, I would like to give you some perspective and color regarding how we see the outlook for the third quarter. We expect net sales to improve when compared to the second quarter of 2020, resulting in a decline between 20% to 25% year-over-year. That includes Famous Footwear sales being down as Diane mentioned earlier 15% to 20% year-over-year and Brand Portfolio sales expected to be down approximately 30% year-over-year. Our gross margin rates should improve versus the second quarter, as we shift out of the promotional cadence required to reduce spring inventory. Our SG&A as a percent of sales should be slightly better than the second quarter and $30 million to $35 million favorable to the third quarter of last year. And most importantly, we expect to return to a positive adjusted earnings per share.

In closing, our consumer-driven brand portfolio, advance capabilities and actions taking during this disruptive period to shore up our financial position will enable Caleres to move through the balance of the year focused on the near-term challenges, while executing on our long-term strategic objectives, driving profitable growth and creating shareholder value.

And with that, I'd like to turn the call over to the operator for questions.

Questions and Answers:

Operator

[Operator Instructions] Your first question is from Laura Champine with Loop Capital.

Laura Champine -- Loop Capital -- Analyst

Thanks for taking my question. I appreciated in the deck that you gave a mix of your business that sport inspired or casual of 86%, what would that have been a year ago?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

It would be somewhere in the probably 82%, 80% somewhere along there Laura.

Laura Champine -- Loop Capital -- Analyst

Got it. Understood.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Famous has always been very much in that area, up in the 90% -- 90% plus always and they're sitting at 96% now. Brand Portfolio would be the one that has sort of lagged and we're going to have to continue to pivot as we move forward to make sure that we -- have all the product categories in line with where consumers are going. And that's appropriate for the brand. We have to take -- have that in mind as well. So it was roughly about 81%, 82% last year.

Laura Champine -- Loop Capital -- Analyst

Got it. And as we think about, sort of moving into the back half, I appreciate the range of expectation by segment. For Q3 would indicate that Brand Portfolio recover slower, should that slower trend persist until we get people on more of a normal away from the home schedule, meaning will Famous Footwear likely stay stronger than Brand Portfolio as long as there is such a big trend toward casual and away from fashion footwear?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Well, I think it's a combination of a couple of factors. The short answer is yes. I think Famous Footwear is definitely going to be the leading segment out of -- out of this pandemic for the company, primarily because it all is a direct-to-consumer business, right. And we have, we have complete control over what products we present in front of those consumers and they were already in the sweet spot of where consumers are today. The Brand Portfolio have to work through a number of things as more of our partners continue to open up their stores as they look at their business and how they develop their assortments and their plans. We're seeing many of our brand partners planning down in that 30% range, which is kind of where we're making sure we're planning as well. So I think it's clear, at least for the next quarter or two, those are the kind of dynamics that you should -- you should expect I think from both segments of our business.

Laura Champine -- Loop Capital -- Analyst

Understood. Thank you.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Thanks.

Operator

Your next question is from Rick Patel with Needham and Company.

Rick Patel -- Needham -- Analyst

Good afternoon. And hope everyone is well.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Thanks Rick. Same to you.

Rick Patel -- Needham -- Analyst

Thank you. Can you talk about comps or stores in markets that have been opened the longest. I'm just curious how things look on a year-over-year basis for that cohort of doors? And are you assuming that markets that reopen at a later time, follow a similar path?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

You know it's not so much the timing of the openings anymore because we kind of saw most of that happen through the month of June. It really is now what ended up happening Rick in late July, last couple of weeks of July we saw some of the markets being hit with the second impact of COVID, whether it was in the South or the West and we saw that actually become the biggest issue, with respect to how the consumer was responding, particularly as it related to our brick and mortar. The good news is that we have not seen a decline in our e-commerce business. So the business that we were capturing during the first and through the second quarter really appears to be holding. So now the question is as we get more information around when kids are going back to school, what ends up happening potentially with the stimulus checks and all that kind of thing, well we think it's going to help extend back to school time period and we will not have though -- we won't have and haven't had that peak, but we think it will extend through the third quarter, which is why there is so many variables, you can't judge right now market by market it changes, you know some are up 50, some are down 50 some are up 3, some are down 10 and it's there -- there is all different correlating factors. So it's really hard to find one, which is why we really try to projects through this and look at the full quarter and give you some kind of sense around down 15% to 20% is where we think this will all shake out.

Rick Patel -- Needham -- Analyst

And it seems that the strength that you've seen in digital has been sticky even in the face of new store openings. So I'm curious as that happens, how are you thinking longer-term about your store footprint? And how many doors you should have over the long run?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yeah, we are constantly looking at that. It's a great question. You know and we have been really opening many fewer, in fact, we've had net closures really for the last couple of years. So we've been really focused on that. I know Molly and Ken and the team are looking at going market by market right now and looking at what kind of penetration of stores do we need with the growth that we're seeing in e-commerce and how do we optimize each of those markets, based on consumer acquisition and the thought process behind that. So we're sort of working our way through all of those markets ensuring that we're thinking about what that right footprint is and that right combination is. So ongoing work on that, and I can see that happening really for quite some time.

Rick Patel -- Needham -- Analyst

And last question is around the Brand Portfolio. So, to what extent has this pandemic changed your thinking about the Brand Portfolio strategy going forward? In other words, given e-com accelerate and you're finding you have genuine strength in the brands themselves, should we expect your focus to shift away from your traditional wholesale channels and more into a DTC model as we come out of this?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yeah, it's a good question. You know and -- I think the -- there is a couple of things that I think it's reinforced. I mean I think it's reinforced number one, that we feel really will have that we made the investment in the capabilities that we did over the last couple of years specifically around our consumer fulfillment capabilities because frankly, Rick, if we had not done that we would not be in a position to driving our digital business today. So I think it confirm that. I think it confirmed that our brands, do have a lot of consumer loyalty out there and there is an opportunity for us to continue to figure out how to -- how to grow those. We know that the speed piece, how we really think about inventory and how we buy inventory, and flow it, in order to really drive turns, better generate more cash and all of that, I think that had a profound impact on the way our teams are thinking about our businesses here.

And I guess maybe the two last things about Brand Portfolio, specifically, we really believe that and you can see in a lot of the data that came out in the second quarter that brands that have comfort properties, and we have a lot of them in our business and we can even see the strength of Vionic. I mean that business was up 120% on their -- on their e-commerce business. Those brands that sort of speak to that are doing really well. So we think we really have to do even a better job of innovation and storytelling around what we're -- what we're doing in our -- in our comfort brands. And then lastly, I think you're going to see us think about other new digital concepts. Sort of digital first concepts that take our Brand Portfolio and begin to present those to the consumer in new ways. So it's been a difficult time for everybody, but it's also been a time that really does challenge you and challenges some of the thinking that you have about what were the lanes of opportunity and I would tell you, I think we sort of -- we feel really reenergized around what the potential might be here and it's not always just growth for topline sake. We think we are like at this point where we can really think about the quality of what we're doing in the earnings as we go forward here. So I think it's been -- I think it's been a good -- a good thing for us. So just give you -- it's a little flavor for some of the things we're thinking about.

Rick Patel -- Needham -- Analyst

I appreciate it. All the best in the back half.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Thank you Rick. Appreciate it.

Operator

Your next question is from Steve Marotta with CL King & Associates.

Steven L. Marotta -- CL King & Associates -- Analyst

Good evening Diane, Ken and Logan. Diane in your initial remarks, you mentioned that back to school seem to be better in markets where the programs were finalized and the information there was even if it was digital, just sort of settling in the consumers head [Phonetic] what is helpful. Am I reading into that properly?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yeah, no that's true. That it's -- it's definitely post peak because we really peak as you know in the last two weeks of July, the first three weeks of August is really our key time period. And what we're seeing is, as it's more clearly defined in those markets about when they're going back to school, our business actually improves relative to where it had been, it's still not up to those peak levels Steve, but we see an improvement in that performance. So we see like even what I think today, they announced that New York schools were going back mid-September or something like that. In the Northeast right now for us has not been terrific really at all. So we think that as more of that clarity comes to the consumers mind that we -- we expect to see our business continue to improve. We have no dilutions that is going back to that peak level or anything like that, which is why you know Ken and I both talked about that 15% to 20%, but we know that -- actually, this could be healthy. It's a tough way, we have to go through it, but could be a healthy year thing long term that that there is more continuous buy now wear now and all of that as we go forward. So that's -- that's a little more color on that -- on that point.

Steven L. Marotta -- CL King & Associates -- Analyst

Considering that digital commerce was so strong in the recent period, can you comment at all about your new customer file, how much of that has grown over the last year? During this period, how much additional data you're gathering on the customer?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Well, I can tell you that we normally get a pretty good slug of new consumers coming in, I'm speaking now for Famous, through our stores and digitally, but we actually found that a little over 90% of -- we had 90% new customer shopping online. And a pretty good percentage of, and I'm doing this from memory, now a pretty good percentage of them continuing to stick and stay and shop from an omnichannel perspective. So new to online there were almost 94% increase over the customers we had last year. So now our job is obviously and a Molly and Marcy and the team are obviously always thinking about this, what do we have to do to attract, retain and grow. And this gives us a totally new base of consumers to begin to communicate with so. So, while we didn't, the stores weren't open, so there weren't a lot new to brick and mortar obviously, they were quite lot to new to online.

Steven L. Marotta -- CL King & Associates -- Analyst

And then last question pertains to spring of '21. I know that this is really looking very far out, but considering the Branded Portfolio has a major wholesale component to it, can you talk a little bit about what you're seeing there from an open to buy dollar standpoint? I know, again it's preliminary, and I'm sure that retailers are holding it close to the vest and wanting deliveries later, but can you give us a little indication of how that process is -- is flowing out for now?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yeah, I would say, it really is too early to tell. We had our first meetings in early August. And I think everybody is trying to figure out right now how to -- how to work through third quarter and fourth quarter. And what's that going to take, and in some cases inventories are pretty light. So what do we have to do to help support our partners with inventory of goods that are -- is really working. So we're seeing a bit of that. I would say Steve that they are today still trying to figure out what they think the rest of the year is going to look like. I think they're going to plan very, very conservatively. We are not going to take any chances. We're going to make sure -- we work to chase everything that we possibly can.

We're going to continue to be very disciplined and very tight around the inventory that we buy. So I think the whole system is getting used to trying to figure out how to do what we need to do with much less inventory everywhere. So it's a little unclear how that will all shake out, right now for next year. But I would think somewhere in late September, will be when I have a pretty good view of what that's going to look like because we'll have a better feel of how we feel how we think fall 2020 is going and then that's going to be a very important indicator for spring '21 to. But we feel, again we feel like we're -- we've got great relationships, we're working with the right folks. I think our capabilities, and as a company that we've built, they know that we can support them, we are well capitalized. So there is a lot of reasons why we're one of the go-to place going forward to work with our partners. So -- but more on that as we learn a little more.

Steven L. Marotta -- CL King & Associates -- Analyst

Sure. I understand. Thank you very much.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Thanks, Steve.

Operator

Your next question is from Sam Poser with Susquehanna.

Will -- Susquehanna Financial Group -- Analyst

This is Will [Phonetic] on for Sam. I just wanted to ask, what impact do you believe that Nike's decision, I am not sure if you have seen to prune the -- to prune some of their wholesale partners, what you think that is going to have on the Famous business? And are you seeing improved availability of product and improved allocations as they are pruning some of these partners?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Right. We have, thanks Will for the question, we have obviously heard about it and seen it and I know Nike has been working and thinking about this for quite some time about how do they prune their partners to some of the best. We do think it is definitely going to be an opportunity for Famous in the marketplace. I mean I think we did a quick calculation that was somewhere in the $300 million to $400 million of retail sales that we are potentially shifting around, arguably somewhere in that range anyway. And where -- we think that we are very important strategic partner to them and so we do expect it to be advantageous for us over a period of time. And right now their business as you very know very well is very good, and our business with them is very good. So, hopefully a lot more to follow on that.

Will -- Susquehanna Financial Group -- Analyst

That's great color. Thank you. And then you mentioned you've expanded BOPIS to 600 stores. How much -- can you give us a sense of how much BOPIS is a part of e-com? And what was the penetration of BOPIS of e-commerce business?

Kenneth H. Hannah -- Senior Vice President, Chief Financial Officer

Yeah, I think -- I think it traditionally -- when we originally launched it we expected it to be upwards toward between 15% and 20% of our business. And so when we -- when we go through the buy online pickup in store, we also segregate out kind of that curbside so in -- what Diane was referring to was really our curbside opportunities. Obviously, we can do buy online pickup in a mall, but it's a little bit harder to do the curb side in the mall.

Will -- Susquehanna Financial Group -- Analyst

Got you. And -- and then I guess I think you said e-commerce business for Brand Portfolio was up 35%, is that -- is that just the owned websites or is that the -- is that could drop ship to wholesale?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yeah. It's our owned e-commerce sites.

Will -- Susquehanna Financial Group -- Analyst

Got you. And then just one final for me. So you mentioned on the 1Q call about accelerating store closures 160 stores across this Famous fleet. How many doors, you're going to close in FY20? And are you still planning on opening any doors? I think you said 14 in 1Q?

Kenneth H. Hannah -- Senior Vice President, Chief Financial Officer

I think we ended up opening like five in the second quarter and then obviously at Famous we were down 37 stores. So we were at 973 a year ago, we did include in my prepared remarks to share with you that year-over-year kind of what our sales were excluding those stores. The 37 that were permanently closed, but we're on track and continuing to close. I think we accelerated maybe 11 stores in the second quarter as a result of some of the COVID closures, but we continue to march down the path that we had laid out in last quarter's call.

Will -- Susquehanna Financial Group -- Analyst

So what's -- so can you just give us kind of a range of what you expect of net closure for this -- for this year?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Ken is taking a look Will.

Will -- Susquehanna Financial Group -- Analyst

Okay, thank you.

Kenneth H. Hannah -- Senior Vice President, Chief Financial Officer

We have got this year, I think the net number is going to be close to 35. And that assumes that that we open around 11. So we opened five stores at Famous Footwear in the second quarter and obviously we're looking at remaining ones on the grid. But that's got us closing this year about 46. And as I mentioned earlier, we've closed 37 in the second quarter over last year.

Will -- Susquehanna Financial Group -- Analyst

Got you. Thank you. That's it from me, I'll pass it on.

Kenneth H. Hannah -- Senior Vice President, Chief Financial Officer

Thanks Will.

Operator

Your final question is from William Reuter with Bank of America.

William Reuter -- Bank of America -- Analyst

Good afternoon. I have a two part question. So with regard to your lead times for seasonal kind of cold weather footwear, I guess what are your lead times on the Branded Portfolio side and then on the Famous Footwear side? And I guess I'm just curious, based upon that this summer, it was fairly easy to go out and socially distance outside so seasonal footwear probably did well. It might be more challenging this winter, how you think about that in the context of when you're going to have to make decisions on the volume of inventory?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yeah, well we expect actually that whole category of waterproof boots, outdoor hiking and all of that to be actually pretty good category. Early reads on boots, it's very early, not necessarily in the performance side, but it is OK. Our lead times from a Brand Portfolio perspective would be somewhere around 90 days on goods that -- on an item that we have already placed before and can turnaround -- could turn it around in that period of time. For us to introduce something new, build something new today would take us closer to 120 days to really be able to do that. So on the -- on the Famous side, same kind of thing. They would have been placing goods in the spring for their holiday time period. They can typically augment it, you know if they really see something going well. I think everybody right now is trying to figure out how do they keep their inventories as lean as possible and try to respond as quickly. So we'll see, it's a good question, we'll see in that category how fast people can turn and respond to respond to changes as we -- as we go forward. But based on kind of how we're seeing the length of seasonal selling for sandals, we would expect that boots could really go into -- let's assume that consumer keeps doing the same thing into -- into March [Phonetic] of this year. So keep your fingers crossed on that because it gives you more time to really responded and liquidate.

William Reuter -- Bank of America -- Analyst

And then just my last question. Across different consumer products, whether it's apparel or footwear, I'm hearing of companies that are attempting to take less fashion risk in an effort to not be stuck with things and actually tightening their product assortment, which could have some benefits in terms of some efficiencies of manufacturing. Is that something which you would expect, you're going to be doing? And will that, more or less be a tailwind to gross margins?

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Yes, I think so. I think the whole supply chain -- sort of the development and the supply chain and the way people are buying is definitely all tightening up for sure. I think there's less development that's happening there, you have to be more focused. I think, how you place your assortments are much clearer and cleaner and fewer. I think the flow of the inventory to is going to change quite a bit. So as opposed to selling in and selling it down, I think you're going to see more frequent flows of not only existing goods, but fresh inventory along the way. So all of that we think is going to be healthy. It will take a little while for the whole supply side to work through all that. But yes, we do think that's going to be a healthier for the overall margin profile of our business. It doesn't mean that the consumer doesn't want newness, because that is -- they really do. Actually what we see is what is performing pretty well are some of the things that are new. So you got to keep injecting newness, but you've got to do it at a pace that allows the whole system to be able to digest that inventory. So, great question. I definitely think that think that will have a positive impact on our margins going forward.

William Reuter -- Bank of America -- Analyst

Great. Thanks for taking the questions and good luck.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Thank you very much.

Operator

There are no further questions at this time. Diane, I will turn the call back over to you for closing remarks.

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Thank you very much everybody for your continued support of our company. We're excited about the progress that we've made. We think we're in a good position to continue to keep our focus on, continuing to really add shareholder value here at Caleres. So thanks again. Talk to you soon. Bye now.

Operator

[Operator Closing Remarks]

Duration: 52 minutes

Call participants:

Logan Bonacorsi -- Vice President of Investor Relations

Diane Sullivan -- Chief Executive Officer, President and Chairman of the Board

Kenneth H. Hannah -- Senior Vice President, Chief Financial Officer

Laura Champine -- Loop Capital -- Analyst

Rick Patel -- Needham -- Analyst

Steven L. Marotta -- CL King & Associates -- Analyst

Will -- Susquehanna Financial Group -- Analyst

William Reuter -- Bank of America -- Analyst

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Caleres Inc (CAL) Q2 2020 Earnings Call Transcript was originally published by The Motley Fool