Yahoo Finance

NEW YORK, NY--(Marketwired - Apr 1, 2015) - Best Seller TV and Executive Perspectives, two of the top online business shows on C-Suite TV, have announced their April broadcast episodes. Best Seller TV episodes will feature interviews with business authors Shelly Palmer, author of Digital World, Willis Turner, author of 42 Rules for Engaging Members Through Gamification, and Ted Rubin, author of How to Look People in the Eye Digitally. In its season finale, Executive Perspectives will feature an interview with Executive Chairman, Chief Executive Officer and President of California Pizza Kitchen, GJ Hart.

Best Seller TV Episode Previews:
In his book, Digital World, Shelly Palmer highlights how social media users need to learn to differentiate between a popularity contest and a quality contest. Having a small number of quality connections is a good thing for you and your business; whereas one million superficial connections look important, and impressive, but they do not benefit either of you in the long run. The book also explains what it means to be a digital leader in a connected world, since nowadays there is no difference between leadership in a digital world and an analog world. Everything is connected and having digital leadership is just a new twist on an old skill set.

Palmer also states that privacy, in today's world, is a generational issue and needs to be redefined. Millennials and those younger don't care much about their online privacy now, but they might someday. Online privacy is being redefined as we speak and will continue to be redefined as technology changes. He argues that private is not the same as anonymous -- it used to be, but it's not the case anymore.

Willis Turner, author of 42 Rules for Engaging Members Through Gamification, discusses how companies can apply gamification principles into their everyday business dealings -- whether internally with their employees or externally with their customers. Turner argues that companies can install a "silver, gold, diamond" status that hotels and other leisure businesses have to their internal culture. Every time an employee or a customer "levels up," he says, they are being "gamified."

Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today's digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you're paying attention and that you're "in the moment." It is possible to look someone in the eye, even digitally, by adding their name into the conversation; finding something about them and bringing it up in conversation and make that connection with them. Rubin states that in today's heavily connected world, the line between business and personal has disappeared -- and that regardless of one's level of connectivity, at this stage, people might not want to, but they have to engage via social media.