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BuzzFeed, Inc. Posts Strong Q2 Financial Results and Expects Continued Improvement in Q3

In This Article:

Programmatic Advertising Revenues Grew 3% Year-Over-Year

Affiliate Commerce Revenues Grew 9% Year-Over-Year

BuzzFeed, Inc. was the Only Digital Media Company in Competitive Set to Grow Audience Time Spent in Q2 Versus Q1, according to Comscore1

NEW YORK, August 12, 2024--(BUSINESS WIRE)--BuzzFeed, Inc. (Nasdaq: BZFD) reported improved second quarter (ended June 30, 2024) net loss from continuing operations as compared to the prior-year period, and Adjusted EBITDA2 ahead of the Company’s outlook shared on May 13, 2024 and reiterated on July 3, 2024. Second quarter revenues were in line with the Company’s outlook, with year-over-year growth in two of BuzzFeed, Inc.’s largest and highest-margin revenue streams - Programmatic Advertising and Affiliate Commerce.

"Our strong performance in Q2 marks a turning point we’ve been working toward for the past two years," said Jonah Peretti, BuzzFeed Founder & CEO. "We are beginning to see the benefits of our investment in a differentiated technology platform that allows us to accelerate AI product development, make our sites and apps more interactive and personalized, and increase the amount of content our team and audience can create using AI-powered tools."

"These changes are beginning to drive deeper audience engagement and improved revenue trends on our owned and operated properties," Peretti continued. "We are not just focused on making small optimizations to our business; our ambition is for BuzzFeed to be the defining digital media company for the AI era, and we will execute accordingly in the coming years."

Second Quarter 2024 Financial and Operational Highlights for Continuing Operations (excluding Complex)3

  • BuzzFeed4 delivered Q2 revenues of $46.9 million, declining 24% compared to the second quarter of 2023

    • Advertising revenue declined 19% year-over-year to $23.8 million

      • Programmatic advertising revenue grew 3% year-over-year to $16.0 million

    • Content revenue declined 48% year-over-year to $11.4 million

    • Commerce and other revenues grew 7% year-over-year to $11.7 million

      • Affiliate commerce revenues grew 9% year-over-year to $10.4 million

  • Net loss from continuing operations was $(6.5) million, compared to a net loss from continuing operations of $(22.5) million in the second quarter of 2023

  • Adjusted EBITDA was $2.7 million, compared to Adjusted EBITDA loss of $(2.2) million in the second quarter of 2023, a year-over-year improvement of approximately $5 million

  • Time Spent5 declined 5% year-over-year to 71 million hours

Business and Content Highlights

  • BuzzFeed, Inc. continued to outpace its peers in Q2 as the only digital media company in our competitive set to grow time spent in Q2, up 5% as compared to Q1, according to Comscore. Further, time spent among our core demographic — Millennials and Gen Z — grew 11% versus Q1.

  • Direct traffic referrals are our largest source of traffic: in Q2, 90% of audience time spent with our content was on our owned and operated properties. And, direct traffic across BuzzFeed and HuffPost continued to show stability through the quarter.

  • The BuzzFeed team has made great progress improving audience loyalty: the number of loyal users — users who return to the BuzzFeed web and app more than once in a 7-day period — has grown 11% since Q4 2023.

  • Engagement has also deepened among our user base, with the number of page views per unique site visitor growing for the third consecutive quarter.

  • The Company posted a record Prime Day in July, with strong double-digit growth in revenues year-over-year, outpacing Amazon’s overall Prime Day growth6.