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BuzzFeed, Inc. First Quarter 2024 Financial Results in Line With March Outlook

In This Article:

Company Completes Transformation to O&O-Led Platform

Flagship BuzzFeed Properties Show Early Momentum with 3% Growth In Direct Traffic Versus Q4

NEW YORK, May 13, 2024--(BUSINESS WIRE)--BuzzFeed, Inc1.’s (Nasdaq: BZFD) reported first quarter (ended March 31, 2024) financial results in line with the company’s outlook shared on March 25, 2024.

"We closed the first quarter of 2024 with exciting momentum in our business, completing the biggest step in our transformation, which was to refocus the company on our owned and operated sites and apps, and away from the platform-dependent model of distribution," said Jonah Peretti, BuzzFeed Founder & CEO. "Today, our direct audience is our largest source of traffic to BuzzFeed’s websites and apps, and this audience is growing, which represents a huge opportunity for us to drive deeper engagement with several new content initiatives in our pipeline."

Peretti continued, "Our flagship BuzzFeed brand continues to lead digital media in time spent. We're poised to further extend this leadership with the integration of AI, driving both creative storytelling and the evolution of our business."

First Quarter 2024 Financial and Operational Highlights for Continuing Operations (excluding Complex)2

  • BuzzFeed delivered Q1 revenues of $44.8 million, declining 18% compared to the first quarter of 2023

    • Advertising revenue declined 22% year-over-year to $21.4 million

    • Content revenue declined 19% year-over-year to $13.1 million

    • Commerce and other revenues declined 9% year-over-year to $10.2 million

  • Net loss from continuing operations was $(26.6) million, compared to a net loss from continuing operations of $(29.4) million in the first quarter of 2023

  • Adjusted EBITDA3 loss was $(11.3) million, compared to Adjusted EBITDA loss of $(18.1) million in the first quarter of 2023, an improvement of approximately $7 million

  • Time Spent4 declined 16% year-over-year to 67 million hours

First Quarter 2024 Business and Content Highlights

  • Programmatic advertising revenues grew year-over-year across the BuzzFeed and HuffPost websites and apps for the third consecutive quarter.

  • Direct traffic referrals are our largest source of traffic: in Q1, 90% of audience time spent with our content was on our owned and operated properties.

  • We are starting to see that audience grow: in Q1, direct traffic across the BuzzFeed web and app properties increased 3% versus Q4.

  • Engagement deepened among our most loyal audience, with the number of pageviews per site visitor growing for four consecutive months since December 2023.

  • Our new AI Content Generator, Make Your Own Emoji, skyrocketed to the top 10 most engaged BuzzFeed posts of all time.