If you pay $70K for a Rivian, can you trust the maker of electric pickups and SUVs will exist in five years?
It’s a reasonable question to ask about any EV maker after watching Henrik Fisker’s double-pike dive into bankruptcy, James Dyson’s (yes, the vacuum Dyson) decision to quit before building its first electric car and the evanescent nature of other startups that promised the moon and delivered a 15-watt night-light.
Even Apple’s decade-long flirtation with automaking didn’t even amount to a moldy MacIntosh in the end.
Who can you trust?
Not the venture capitalists who sank billions into EV wannabes in a flight of post-rational exuberance. As Ana Gasteyer’s clueless but confident CEO said in the underappreciated sitcom “American Auto,” tech startups are like scratchers: Nobody knows which will pay off, so buy a handful.
More: EV maker Rivian stuns observers with 3 new, less expensive SUVs
Automaking is hard, and risky
But you’re not playing with OPM — other people’s money. If the company that made your car fails, it affects everything in your life, not just what line your accountant puts the investment on.
Rivian debuted with a bang. It boasted a commitment by Amazon to buy a fleet of its electric delivery vans and a billion-dollar investment by Ford, which said it would use Rivian technology on some it its first modern EVs. Ford eventually dropped that idea, cashing out of Rivian at a handsome profit.
Founding CEO R.J. Scaringe was a poster boy for the emerging EV industry, acquiring a shuttered Illinois assembly plant that was founded as a joint venture of Chrysler and Mitsubishi in the 1980s. Mitsubishi took it over as Chrysler's fortunes sagged. The small Japanese automaker closed the plant in 2019 at the cost of 1,300 jobs in the small, central-Illinois city of Normal. Rivian's acquisition of the near-ready plant with access to experienced workers reminded some onlookers of Tesla's acquisition of a Bay Area Toyota plant.
More: 2025 Rivian R1S SUV sheds weight, adds range and features
While other EV startups had a DIY feel, other feathers in Rivian's cap included an engineering center in suburban Detroit, multiple facilities in California, $13.5 billion raised when the company went public in 2021 and generally positive reviews of its first two vehicles: The R1S midsize pickup and R1T three-row SUV.
There are no sure things, but Rivian has expertise and assets few of the other newbies can match.
Caveat: Any automaker could go out of business. It’s a hypercompetitive industry that consumes box cars of cash on a daily basis.