Buy Cheap Consumer Tech Stock Sonos Down 20% Before Earnings?

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The Nasdaq fell 2.55% on Monday, as Wall Street sold growth tech stocks across the board. The downturn comes as investors continue the cyclical trade that kicked into gear after the election and the first vaccine news back in November.

Monday’s downturn pushed the Nasdaq below its 50-day moving average, but the index is still up 46% in the past year and 4% in 2021. Tech stocks might find the environment challenging in the near-term, with the Nasdaq 5% off its records, but investors with long-term horizons might want to remain on the hunt, especially for hard-hit names.

One such stock might fit the bill: high-end home audio firm Sonos SONO. The stock fell 7% during regular trading hours Monday, ahead of its second quarter fiscal 2021 financial release on Wednesday, May 12.

Getting Louder?

The current backdrop might be hurting the growth-focused technology stocks that thrived during the early months of the pandemic. Even though Sonos sits in the broader tech world, it’s a high-end consumer goods company at its core and its growth outlook is strong.

Sonos is a home audio firm that specializes in wireless and multi-room sound systems and is often compared to Bose. The company sells a range of sleek, connected speakers, subwoofers, soundbars for TVs, and more, enabling people to build on their home audio collections—its baseline speaker starts at $179. And it has benefited as part of a larger shift to modern, connected devices that are often much smaller than their older peers.

Sonos sells its speakers individually and in packages, with surround sound sets that cost up to $1,900. The speaker firm’s quality and functionality help it thrive in a crowded market that includes tech titans like Apple AAPL. SONO also sells what it calls architectural speakers and sound systems that can be placed in walls and ceilings.

Sonos in early March 9 announced its entry into the widely popular portable smart speaker market. The WiFi and Bluetooth-enabled Roam costs $169 and is now its most mass appeal speaker. Investors should also note that Sonos in November rolled out its new ad-free, HD streaming tier of its radio service. Sonos Radio HD costs $7.99 a month and competes against Spotify SPOT, Apple Music, Amazon Music Unlimited AMZN, and others.

Price Movement & Valuation

Sonos stock struggled after its 2018 IPO. The stock then took off from the market’s coronavirus lows, alongside countless other tech stocks and consumer businesses that succeeded during rough conditions. SONO jumped from around $9 in March 2020 to over $15 by July.