Should You Buy Alphabet Stock Before Thursday?

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For the record, attempting to perfectly time your trades' entries and exits is usually a bad idea. Predicting a stock's (or the broad market's) short-term ebb and flow simply can't be done with any consistency.

As a means of optimizing the balance of risk and reward, though, sometimes there's a case to be made for hurrying up or holding off on a new position.

Google parent Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) is forcing such a choice on interested investors right now. While this Thursday's earnings report in and of itself isn't a reason to buy or sell the stock, if you were mulling a purchase of Alphabet shares anyway, you might want to go ahead and take the plunge now. Here's why.

There's a reason the previous post-earnings stumble didn't last

Don't misread the message: If you choose to step into a new Alphabet stake after it posts its first-quarter numbers after Thursday's close on April 25, you'll be fine. A year from now, you probably won't care either way or even remember if it mattered.

However, there's a reasonably good chance Alphabet stock's going to move higher rather than lower in response to its Q1 numbers.

That wasn't the way it happened a quarter earlier. Although the company topped both its revenue and earnings estimates, its ad revenue of $65.5 billion fell just a bit short of the $65.9 billion analysts were anticipating. Since this is Alphabet's single-biggest business, the stock tumbled more than 7% on the news.

Then a funny thing happened. Although shares waffled a bit for the next couple of trading days, within a couple of weeks they were well above its post-earnings low. Now, nearly three months later, Alphabet stock is above its previous pre-earnings peak.

What gives? It's not a tough matter to figure out. With some time to consider all the numbers, investors decided they liked Alphabet's fourth-quarter results after all.

And well they should. Overall revenue was up 13% year over year, with YouTube's top-line growth of 15.5% taking up the slack seen on other fronts. Operating income for all of its advertising business was collectively up 32%.

In fact, the ad revenue that came up short of expectations was still up 11% year over year. In the meantime, all of its most important numbers rolled in better than expected, maintaining the company's rekindled streak of earnings beats in addition to extending an uninterrupted (except for the second quarter of 2020, when the COVID-19 pandemic was in full swing) multiyear streak of year-over-year quarterly revenue growth.