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Mainstream television use of Butterfly’s handheld ultrasound technology highlights its growing role in real-life patient care.
BURLINGTON, Mass. & NEW YORK, April 02, 2025--(BUSINESS WIRE)--Butterfly Network, Inc. ("Butterfly" or the "Company") (NYSE: BFLY), a digital health company transforming care with handheld, whole-body ultrasound and intuitive software, shared that its Butterfly iQ3 ultrasound device was featured in Episodes 12 and 13 of the popular HBO Max medical drama The Pitt. The show has gained a significant following, including among healthcare professionals, given its realistic and compelling depiction of modern medical practices.
In the featured episodes, Butterfly Network’s handheld ultrasound devices are used extensively by the medical staff in a trauma triage setting. A pivotal episode showcases a mass casualty event in which the series lead Noah Wyle, playing the head of the ED, Dr. Michael "Robby" Robinavitch, orders the removal of traditional cart-based ultrasound equipment due to space limitations. In doing so, emphasizing the importance of mobile and efficient diagnostic tools like Butterfly. Throughout the episodes, the devices are utilized for critical assessments including EFAST exams, blood flow evaluations, and internal bleeding detection. In the latest episode, Butterfly is used to assess intracranial pressure, demonstrating its versatility in emergency and trauma care settings when used by both experienced and novice practitioners.
"This feature in The Pitt is a clear demonstration that point-of-care ultrasound is at a tipping point in healthcare," commented Joseph DeVivo, President, Chief Executive Officer and Chairman of Butterfly Network. "What we’re seeing on screen is not just TV drama—this is happening across the country and globally. We have devices in all 100 of the top 100 U.S. health systems, and the adoption of this technology is accelerating at a pace that’s benefiting patients everywhere."
Jennifer Huang, Butterfly Network’s Vice President of Marketing, added, "When we were asked by the production team to provide an iQ3 probe for the show, we didn’t know what to expect from an unpaid placement. The level of visibility and usage of our product in the series is a testament to the tremendous value of Butterfly’s technology and a demonstration that Butterfly is becoming the standard for handheld ultrasound. It's more than just a brand name; Butterfly is now a verb used among clinicians. It’s exciting to see how the healthcare community is increasingly recognizing its critical impact on patient care."