Business in brief: New crisis counseling firm launches in Springfield; Moxie gets director

McConnell and Edwards launch new crisis consultancy group

A new Springfield crisis communications consultancy has launched to help organizations better communicate effectively and clearly when time is of the essence. McConnell Edwards, owned by Kaitlyn McConnell and Steve Edwards, will work with companies, nonprofits and individuals to evaluate and create strategies that emphasize transparent communication.

Edwards retired as CoxHealth president and CEO in 2022, working for the health system for more than 30 years. McConnell, whose background is in journalism and communications, worked as CoxHealth's corporate media contact for more than six years.

A key focus of the company will be preemptive crisis counseling, which happens long before an emergency arrives. These collaborations will be adaptable and individualized for each company, and may involve group discussions, mock interviews, and drills for various scenarios. In other moments, they may help companies communicate as a sensitive situation unfolds.

"When it's a crisis, it's too late to respond," Edwards said. "You've got to really prepare and have a plan."

In an era when constant communication is key, crisis communications must extend beyond "no comment." Edwards and McConnell learned this firsthand as they worked together at CoxHealth during the pandemic. This required ongoing communication with the public through social media and news outlets both in and outside of the Ozarks.

"In my mind, crisis communications is just a part of regular communications," said McConnell. "Because it's always about building the relationship and having that level of trust with your community and your constituents."

Moxie Cinema hires new executive director, theater manager

Mike Stevens will step down as Executive Director of The Moxie Cinema in January after 14 years. The Moxie Cinema, Springfield's nonprofit independent movie theater, is located at 305 S. Campbell Ave.
Mike Stevens will step down as Executive Director of The Moxie Cinema in January after 14 years. The Moxie Cinema, Springfield's nonprofit independent movie theater, is located at 305 S. Campbell Ave.

Starting May 1, longtime film professor and nonprofit professional Joe Dull will take over as new executive director of the Moxie Cinema.

“Simply put, I love movies," Dull said in a release. "Much of my life I’ve made movies, watched movies, and helpedothers to learn about them. Getting the chance to lead The Moxie is a dream.”

Dull is an award-winning filmmaker, educator, and social media director. He recently moved to Springfield from southern California, where he worked with local nonprofits to create video documentaries telling their stories. According to Stephanie Stenger, president of the Moxie Cinema board of directors, Dull was selected from a strong pool of applicants. He replaces Mike Stevens, who helped transition the Moxie to a nonprofit in 2010. Stevens will stick around to ensure the transition is smooth, but he says he is confident the theater will be in good hands.