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The rumors are true: Anheuser-Busch confirmed on Tuesday that its viral sensation Busch Light Apple will be back in stores in May for the first time since 2022.
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That’s welcome news to the legions of diehard fans who have been appealing the St. Louis-based beer maker to bring the apple-flavored lager back to stores for the past three years.
“Before Busch Light Apple was taken off shelves, our fans chased down trucks to get their hands on it,” Krystyn Stowe, head of marketing at Busch Family & Natural Family at Anheuser-Busch, said in a statement to Fast Company. “They created Facebook groups with thousands of members to mourn the loss of their favorite beer, and Reddit threads became a new home for those looking to connect with others who miss the signature sweet taste of Busch Light Apple.”
In recent weeks, people have taken to social media to share that they’ve apparently found early-release cans of Busch Light Apple on shelves or videos of the beer on assembly lines. Such posts have typically sparked large numbers of comments from fans asking where the beer can be located.
It’s a bit tricky to unpeel what exactly kicked off the rumor mill this spring that “Babble”—as fans call it—might be revived this year. However, in mid-March, a user on the X platform shared a photo that he said was from a December 2024 Anheuser-Busch meeting indicating a return of the fan-favorite beverage. That photo was subsequently shared widely across various social media platforms.
To be fair, some fans were hoping it was a sign of good things to come as far back as October when Busch Beer celebrated National Apple Day with a photo of a bushel of the beer and apples on Instagram.
“One in every three comments on Busch Light’s social posts is from fans urging us to bring back Busch Light Apple, and we’ve read every single one,” Stowe added in a statement.
But the good-news announcement comes some news that might disappoint: The company promises that Bapple will only be available while supplies last and urges fans to stock up.
That said, Busch tells Fast Company that fans can expect to see the beer in stores “all summer long.”
Busch league of fans
All of this fervor might leave some of you scratching your heads in confusion: People are this passionate about . . . a Busch beverage?