Unlock stock picks and a broker-level newsfeed that powers Wall Street. Upgrade Now
Burlington Stores Sees ‘Rapid Progress’ In Chain Transformation

In This Article:

Burlington Stores Inc. CEO Michael B. O’Sullivan likes the progress the off-pricer is making on its long-range business model that should help it grow to $16 billion in total sales by 2028.

O’Sullivan said during the company post-earnings call that one of most important drivers of the long-range model is the retailer’s new store opening program. “We are making rapid progress in transforming our chain,” he said. “On average, we expect new stores to run at about $7 million in sales volume in their first full year. It is early, but our 2024 new stores are running well ahead of this expectation.”

More from Sourcing Journal

The retailer opened 147 new stores this year—116 new stores and 31 relocations—and will end the year with 101 net new stores after closing 15 doors. “Almost all of the stores that we have opened this year are our 25,000-square-foot prototype, and most of these stores are in busy strip malls with national tenants,” he said. “We are making rapid progress in transforming our chain.”

The CEO said it identifies potential stores and then works with the landlords on lease terms. And while that is Burlington’s primary approach, O’Sullivan said that in recent years the company has added to its store pipeline by “selectively acquiring existing leases from retailers that are going through a bankruptcy process,” adding that the approach allowed it to “move into centers that we might not have otherwise been able to access.”

Burlington picked up 64 former Bed Bath & Beyond locations in 2023. “And this year, we have picked up or are working on a few dozen locations from other trouble retailers,” he said. The company plans to open 100 net new stores in 2025, which could possibly help it exceed its 500 net new store opening goal for 2024 through 2028.

As for the outlook, O’Sullivan said there is a lot of uncertainty in the year ahead. “It is difficult to forecast what will happen with the economy and with consumer spending. And add to that the potential impact of tariffs, changes in the tax code and other factors,” he said, adding that in general both “uncertainty and disruption tend to be good for off price versus other forms of retail.”

As for the business, O’Sullivan Burlington has done best when it plans “conservatively and be ready to chase. That is what we have found this year. This playbook has worked well for us, so I anticipate that our 2025 outlook will be for total sales growth of up high single digits, driven by 100 net new stores and comp sales growth of flat to 2 percent.”