Burlington Posts Comparable-Sales Gain in Q4

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Burlington Stores may be the smallest of the major off-price retailers, but it managed to post a stronger-than-expected fourth quarter comparable-sales gain of 6 percent.

“The outlook for 2025 is very uncertain” and “this is the kind of environment where the off-price model is at its best,” Burlington’s CEO Michael O’Sullivan said in a statement.

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In the company conference call on Thursday, the CEO attributed its fourth-quarter success to an elevated assortment that included a “higher mix of well-known national brands.”

Jefferies retail analyst Corey Tarlowe said Wall Street was expecting comparable sales to be up 2.4 percent.

“In other categories or price points, we elevated the assortment in other ways, perhaps through higher quality or a higher weight of fabric, more more up-to-date fashion, or more embellishment,” he explained. “Depending on the category or price point, these are all characteristics that the customer uses to assess value.”

O’Sullivan also noted that the company also pruned items from its assortment mix as well, all within the framework of its good, better, best strategy. And while the off-pricer worked on the elevation strategy throughout last year, “it was most evident and powerful in Q4.”

He also said another driver in the quarter was the retailer’s ability to be nimble and responsive to trends in the quarter. While it had a growth through the summer and back-to-school, warm weather from mid-September that persisted until mid-November hurt sales of outerwear, a key fall category for the off-pricer.

“We chased the trend in back-to-school categories in the summer, then pulled back very hard on cold weather businesses from mid-September onwards, and then chased holiday businesses in late November and December,” O’Sullivan said. “This nimble and rapid execution is the essence of off-price.”

Given sales trends and that Burlington is just in the first year of a five-year plan, O’Sullivan said the company is encouraged by its “initial progress” toward a goal of achieving a longer-range financial objective of total sales reaching $16 billion. That goal will be helped by three major drivers that include new store openings, comp store sales growth and operating margin expansion.

The CEO said the company opened 101 net new stores after accounting for relocations and the closure of less productive stores. It expects to open 100 net new stores in 2025 and in 2026.