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How the bulls are playing Altria

Traders are looking for Altria to rally.

optionMONSTER's Heat Seeker monitoring system detected the purchase of 5,700 December 60 calls in the tobacco company for $0.19 to $0.30. Volume surpassed open interest of 2,839 contracts, an indication new money was put to work.

Calls fix the price where investors can buy stock, allowing them to profit from a rally with limited capital at risk. (See our Coaching section.) Their cheap cost can also generate significant leverage on a percentage basis if shares move in the right direction.

MO fell 0.57 percent to $57.13 in afternoon trading but is up 14 percent in the last month. Its next quarterly results are estimated for pre-market hours on Jan. 28.

Overall option volume was twice the daily average. Calls outnumbered puts by a bullish 3-to-1 ratio.

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