Bullish on Starbucks Stock’s Star CEO, Growing Dividend, and Solid Value

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Shares of coffeemaker Starbucks (SBUX) received a jolt of nearly 25% yesterday on news that Chipotle (CMG) CEO Brian Niccols, who is a star when it comes to leadership, will be taking over as CEO in September. Even after this incredible one-day gain (the stock’s largest ever), shares of Starbucks could have plenty of upside ahead. I’m bullish on Starbucks based on the excellent choice it made in the hiring of its new CEO, the company’s reasonable valuation, and its attractive 2.4%-yielding dividend, which is growing.

The Right Man for the Job

With all due respect to outgoing CEO Laxman Narasimhan, who is stepping down after just 17 months in charge, Niccols seems significantly better equipped to right the ship at Starbucks.

For one thing, Narasimhan was an outsider who came to Starbucks with little restaurant industry experience, having previously led consumer staples company Reckitt (the parent company of brands ranging from Lysol to Enfamil).

Conversely, Niccols comes into the job with significant industry experience and is widely viewed as one of the best in the business. He did an outstanding job of leading Taco Bell during his tenure at Yum! Brands (YUM), and during his time at Chipotle (CMG), the stock gained over 770%.

And it’s not like Niccols was given an easy layup when taking over at Chipotle in 2018. The chain was in the process of dealing with its first real adversity as it tried to move beyond the food safety incidents that had recently tarnished its reputation.

Additionally, at a time when other restaurants are struggling amid inflation and consumers cutting back on discretionary spending, Chipotle bucked the trend and posted growing sales and traffic. Last quarter, Chipotle’s traffic increased by 8.7%, and the company’s same-store sales grew by an impressive 11.1%.

For these reasons, Niccols looks like an outstanding choice to lead Starbucks, and he will likely have a strong plan for returning the company to its previously lofty standards. Starbucks chair Mellody Hobson said that when she approached Niccols about the role, he responded, “I know what to do.”

Importantly, it seems that previous CEOs like Laxman and others have struggled to emerge from the shadow of the company’s legendary founder and first CEO, Howard Schultz, who has returned to run the company as CEO multiple times. Starbucks has had three CEOs since 2022 and Schultz has publicly criticized Laxman on both LinkedIn and on podcast appearances, which likely didn’t help matters.

However, I don’t think this will be a problem for Niccols, as he has the gravitas and reputation to put his own stamp on the role without worrying about Schulz’s opinion. In a statement, Schultz said, “Brian will restore trust with our people, rejuvenate the brand, fix operations, improve the customer experience, and create shareholder value…He has my respect and full support.”