Unlock stock picks and a broker-level newsfeed that powers Wall Street.
A Bull Market Is Here: 2 Supercharged Stocks Down More Than 20% to Buy Right Now

In This Article:

This bull market has been running rampant for more than two years, but it's an unusual one. Most bull runs don't have to share time with inflation crises, and the monetary pressure that started to build in 2021 is finally easing. The macroeconomic boost from that shift could keep this bull running longer than usual.

While the bullish trend has been having a broad impact on the stock market, some stocks can be expected to benefit more than others as the investor-friendly run continues. These two supercharged tech companies could deliver market-beating returns over the next few years.

Are You Missing The Morning Scoop? Wake up with Breakfast news in your inbox every market day. Sign Up For Free »

How to play the digital advertising turnaround in style

Anders Bylund (Criteo): One of the most game-changing aspects of this bull market is the ongoing return to normal consumer spending behavior. People largely reined in their discretionary spending when inflation surged a few years ago. The list of industries that faced lower sales in that tight economy has a lot of overlap with the sectors that do a lot of brand-oriented marketing. From luxury goods and travel services to cars and smartphones, consumer demand tightened up and brand advertising slowed down. Why spend big money on targeted ads when people aren't willing to buy anything?

So digital advertising was pushed into an extra-deep downturn. Now, the leaders of that industry are poised to come back swinging as consumer spending recovers.

Criteo (NASDAQ: CRTO) is a fine example of this rebound opportunity. The Paris-based marketing campaign manager's stock is down 22% from recent highs, but the business is poised to perform in a healthier economy. Speaking during the October earnings call, retiring CEO Megan Clarken outlined a thrilling growth opportunity.

"Retail media facilitates the targeting of high-intent shoppers by brands primarily on retailer sites and extending reach across the open web," she said. "Performance media focuses on targeting high-intent shoppers for direct-to-consumer brands, primarily on the open web and social platforms. In other words, our solutions have a hyper focus on addressing or advertising to consumers who are on their buyer journey. "

So Criteo should benefit greatly when luxury brands and brand-oriented advertisers boost their marketing budgets again. And that's already happening, just in time for the holiday shopping season. Meanwhile, the stock is trading for just 1.1 times sales and 9 times expected forward earnings. These valuation ratios would be cheap for a tired old retailer -- they're dirt cheap for a tech stock with proven growth chops that is arguably heading into a game-changing sector turnaround.