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MILAN — Brunello Cucinelli believes luxury and exclusivity are alive and well.
“My confidence in luxury continues to be very high,” said Cucinelli, executive chairman and creative director, as his namesake company on Thursday reported a 12.4 percent increase in revenues to 920.2 million euros for the first nine months of the year, compared with 818.4 million euros in the same period last year.
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In the third quarter, sales rose 9.2 percent to 300 million euros.
“We see significant opportunities in the exclusive, true luxury market for our brand, driven by the appreciation for the style, exclusivity and craftsmanship embodied by our collections,” Cucinelli said during a conference call at the end of trading in Milan, where the company is publicly listed.
With chief executive officer Luca Lisandroni, Cucinelli underscored the “authentic relationship” developed with customers, necessary to stand out in the segment. “We can clearly feel the genuine trust our clients place in our work.”
Lisandroni said that wealthy customers are willing to spend and that the Cucinelli brand responds with its “authenticity and capacity to engage them.”
Based on the nine-month performance and the orders in place, Cucinelli confirmed expectations of 10 percent sales growth in 2024, as well as for 2025 and 2026, and a “slightly improving” operating profit for 2024 compared with 2023.
Balanced growth across markets and channels contributed to the increase in revenues in the nine months ended Sept. 30.
Sales in Italy rose 13.5 percent to 110.3 million euros, representing 11.9 percent of the total.
Revenues in Europe excluding Italy amounted to 340.3 million euros, up 8 percent and accounting for 37 percent of the total, lifted by business in main cities, resorts locations, local customers and tourists.
Sales in the Americas climbed 17.6 percent to 334.7 million euros, representing 36.4 percent of the total, positive in both channels.
“North America has always been a central geographical area for our brand, with a very loyal clientele that confirms the desire to buy exclusive and unique garments for their very high quality and impeccable craftsmanship,” Cucinelli said.
Revenues in Asia rose 12.2 percent to 245.2 million euros, accounting for 26.6 percent of the total, lifted by China, Japan, South Korea and the Middle East. “Sales in the Chinese market continue to be of great quality, with growing results also in the third quarter that we believe are closely connected with a mix of highly significant factors.