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After bruising safety crisis, US car watchdog shows its bite

By David Morgan

WASHINGTON, May 24 (Reuters) - The U.S. auto safety watchdog, long criticized as toothless and slow, is showing both bark and bite under its new boss - a testimony to his credentials as a safety expert and a hardening of the administration's policy after a wave of deadly defects.

Having taken the helm of the National Highway Traffic Safety Administration in January, Mark Rosekind has wasted no time in forcing reluctant companies into recalling millions of defective vehicles. In doing so, he has shown greater willingness than some of his predecessors to use the government's full legal powers over the industry, some for the first time.

In the past week alone, the agency announced the biggest recall in history, involving nearly 34 million vehicles with potentially deadly Takata Corp air bags. It also scheduled a rare public hearing to review Fiat Chrysler recalls involving 10 million vehicles and warned of potential multiple penalties that could total $700 million.

Rosekind, 60, took over the regulator after a bruising year of criticism from the public and Congress over failures to respond quickly to major safety crises. And he came with clear marching orders from Washington: take dangerous vehicles off U.S. roads.

"We brought him in to bring it," Transportation Secretary Anthony Foxx told Reuters in an interview.

"Having someone who personifies the kind of aggressiveness with which we expect the agency to operate is healthy for external stakeholders as well as our own folks at DOT (Department of Transportation) and NHTSA."

Current and former officials say recalls did not always serve as a top priority for earlier administrators.

For instance, David Kelly, who filled the job on an acting basis at the end of the George W. Bush administration, focused on fuel economy.

During that administration, the agency's preferred approach was to address safety issues through voluntary service campaigns, though they were still outnumbered by recalls. Critics say a similar approach continued into President Barack Obama's administration.

"We finally have a NHTSA administrator who wants to be the cop on the beat," said Joan Claybrook, who led the agency in the 1970s.

Rosekind declined to be interviewed for the story.

David Strickland, the last permanent NHTSA administrator who served between 2010 and 2013, told Reuters that Rosekind was looking for new levers to bring change, just as past agency chiefs did.

"I used tools that were uncommon when I was administrator," said Strickland, who pointed to $49 million in civil penalties he levied against Toyota Motor Corp. Up to then, he said, the regulator's biggest ever fine had totaled only $1 million.