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When Brigitte Macron Came to NFT Paris
editor's node column
editor's node column

I was one of the 18,000 people to enter the Grand Palais Éphémère, a huge domed exhibition hall facing the Eiffel Tower, for NFT Paris three weeks ago. The event has stuck with me more than most crypto conferences do—and I attend a lot of crypto conferences.

First off, I was blown away by the energy, positivity, and seriousness of the attendees, panel chats, and art displays. I was struck by how many global consumer and luxury brands were on hand—Adidas, Salesforce, Volkswagen, Panerai, Warner Bros, LVMH, L'Oréal, and Chanel, to name just a few—and by the fact that these brands were now pointing to actual NFT activations they've launched, rather than speaking in vague platitudes, pretending to be interested in Web3.

It was impossible to walk away from the conference believing crypto is dead.

But that was in France. Back in the United States, I returned home to more headlines about regulatory crackdowns, lawsuits, and fines against crypto companies.

On the first day of NFT Paris, Brigitte Macron, the "première dame" of France, showed up for a surprise visit and spent time walking the floor. There was a palpable current of excitement when people started hearing she was there. And she wasn't the only French official to drop by: Minister of Culture Rima Abdul Malak and Minister of Digital Transition Jean-Noël Barrot also made appearances.

President Emmanuel Macron said last April that Web3 is an "opportunity not to be missed" for France.

Brigitte Macron even took a seat at the Rocket Factory, where attendees could answer a couple fun questions and receive a laminated "planet holder" ID card that could be minted as an NFT later on from home. She went through the steps with the artist Tom Sachs, and later followed through and minted her NFT. (Or someone from her team did.)

Can you imagine Dr. Jill Biden attending a crypto conference in the U.S. and saying positive things? It wouldn't happen—not in the current environment.

Every week, the SEC fines another crypto project that launched a token (many of them years ago in the ICO era), even as SEC Chair Gary Gensler continues to avoid articulating what he believes makes a token a security and why. Instead, he has added staking and lending products to the list of securities.