In This Article:
Brings More Than 25 Years of Leadership Experience in the Defense Industry Including Special Operations, Product Management and Congressional Affairs
Will be Responsible for Driving the Continued Expansion of the Company's Defense Industry Business and Key Leader for its Governmental Programs Organization
FREMONT, Calif., May 1, 2025 /PRNewswire/ -- Velo3D, Inc. (OTCQX: VLDX), a leading metal additive manufacturing technology company for mission-critical parts, today announced Brice Cooper has joined the company as Vice President of Defense and Government Relations.
A retired Green Beret with over 25 years of distinguished service in the U.S. Army, Brice has built a career leading high-performing teams in the defense and military sectors. His expertise spans special operations, defense acquisition, and product management, making him an ideal fit to lead Velo3D's Defense Sector business. In this role, Brice will be responsible for expanding the company's footprint within the defense and aerospace industries, focusing on strengthening customer relationships and driving new market opportunities.
"We are thrilled to welcome Brice to Velo3D," said Michelle Sidwell, Chief Revenue Officer of Velo3D. "Brice's deep knowledge of Department of Defense acquisition processes, congressional appropriations, and his leadership in defense technology make him the ideal person to lead our defense business. We are confident his experience and vision will accelerate our mission to deliver advanced additive manufacturing solutions to key defense and aerospace partners."
"I'm excited to join Velo3D at such a pivotal time for the company," said Brice Cooper. "Velo3D is already enabling aerospace and defense leaders to produce parts and systems once thought impossible. I look forward to leveraging the company's success to support the defense community across air, ground, maritime, and space sectors, ensuring that Velo3D continues to be a critical enabler of mission success."
Before joining Velo3D, Brice served as Chief Strategy Officer at Allen Control Systems, an advanced robotics and autonomy company focused on counter-drone weapon systems. In this role, he drove strategic direction and partnerships to develop innovative solutions for defense technology. Prior to this, Brice spent six years as the Product Portfolio Manager at U.S. Special Operations Command, where he led efforts to develop cutting-edge technologies for unmanned systems and tactical vehicle safety.