Brera Holdings’ Portfolio Club Juve Stabia Nears Sellout Crowd Amid Strategic Focus on Matchday Revenue Growth

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Brera Holdings PLC
Brera Holdings PLC

Juve Stabia recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5

Juve Stabia recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5
Juve Stabia recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5

Juve Stabia recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5

Dublin, Ireland and Milan, Italy, April 17, 2025 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera Holdings” or the “Company”) (Nasdaq: BREA), an Ireland-based international holding company focused on expanding its global portfolio of men’s and women’s football clubs through a multi-club ownership (“MCO”) strategy, announced that its Serie B portfolio club, S.S. Juve Stabia S.r.l., “The Second Team of Naples,” recorded its highest home attendance of the season during the recent derby fixture against Salernitana on April 5—an important moment in the club’s broader commercial growth strategy.

A crowd of 7,000 fans filled Stadio Romeo Menti, just 100 seats shy of a full sellout (stadium capacity: 7,100), delivering not only a vibrant atmosphere but a meaningful uplift in matchday revenue. The club has identified stadium monetization as a key priority and is undergoing its season ticket campaign for the 2025–26 season, with a focus on increasing recurring revenue and fan engagement.

“The turnout wasn’t just a show of passion—it was a tangible step forward in our matchday revenue strategy,” said Daniel McClory, Executive Chairman of Brera Holdings. “Our goal is to build a commercially sustainable club, and that starts with maximizing our stadium potential and deepening the connection with our supporters.”

Juve Stabia currently ranks 5th in Serie B, with strong on-field momentum and growing off-field value. According to Transfermarkt, the club recently achieved the highest squad value increase in the league, rising 36.9% to €16.13 million since mid-March. The club’s commercial strategy is designed to complement its sporting ambition, with investments in infrastructure, ticketing, and fan experience all supporting long-term growth.

The club’s home ground, Stadio Romeo Menti, has long been a symbol of identity for the city of Castellammare di Stabia. As the club ramps up initiatives to improve attendance and yield, the match highlighted the untapped potential of Juve Stabia’s local market.

“Matchday revenues are one of the most direct and scalable levers for growth at this level of football,” said McClory. “We’re encouraged by the traction and remain focused on building a strong commercial foundation for Juve Stabia’s continued ascent.”

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq: BREA) is dedicated to expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Building on the legacy of Brera FC, which it acquired in 2022, the Company aims to create opportunities for tournament prizes, sponsorships, and professional consulting services. Brera FC, recognized as "The Third Team of Milan," has been crafting an alternative football legacy since its founding in 2000. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. This tournament, which has been referred to as "the Champions League for Amateurs" by BBC Sport, has garnered significant media coverage, including from ESPN.