Brazil Taps Into Data, AI to Strengthen Supply Chains

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 Enterprises adopt analytics tools to boost supply chain performance, resilience for competitive advantage, ISG Provider Lens report says

SÃO PAULO, November 27, 2024--(BUSINESS WIRE)--Enterprises in Brazil are investing in digital technologies, including generative AI, to harness a wealth of data to improve supply chain operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens Supply Chain Services report for Brazil finds that new tools, including remote sensing devices and highly integrated software platforms, are providing companies with more and better data about their supply chains. Using recent advances in AI and analytics, organizations are applying this information to enterprise resource planning (ERP) software, advanced planning systems and control towers for greater supply chain performance and resilience.

"Ongoing business transformation is the top priority for Brazilian enterprise leaders," said Bob Krohn, partner, manufacturing, for ISG. "They recognize that more flexible, integrated and sustainable supply chains are essential to this vision, and service providers are helping them use AI to realize that vision."

Companies in Brazil are taking advantage of higher data volumes as cloud services grow in performance, processing capacity and reliability, the report says. With more structured information at their disposal, enterprises are applying increasingly sophisticated AI and GenAI solutions to a wider range of applications. Deployments are expanding beyond sales and planning to include core industrial manufacturing and operations applications, such as predictive maintenance.

The AI and GenAI tools being deployed in Brazil make data about logistics, distribution, sales and product replenishment more useful for predicting and responding to sales peaks and abnormal movement of materials, ISG says. They give enterprises more visibility and levers to manage the extended supply chain, stretching all the way from suppliers to consumers, which makes it easier to carry out circular economy initiatives that reduce waste.

Since emerging from the COVID-19 pandemic, many Brazilian companies have accelerated efforts to outpace competitors in performance and efficiency, the report says. A growing number of them are partnering with supply chain advisory and consulting providers for activities that include diagnosing supply chain issues, crafting strategies, implementing systems and reducing cost and risk. Given Brazil’s land area — the fifth largest in the world — distribution solutions such as control towers and warehouse and transportation management systems are in especially high demand.