New Year, New Brands to Discover at QVC

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Love Wellness, No Makeup Makeup, and Gatineau Skincare join the beauty and wellness assortment at QVC

WEST CHESTER, Pa., Jan. 15, 2025 /PRNewswire/ -- QVC®, a world leader in live shoppable entertainment, today announced a lineup of new beauty and wellness brands including Love Wellness, No Makeup Makeup®, and Gatineau Skincare premiering on-air and on QVC.com this month.

QVC is part of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP). (PRNewsfoto/QVC)
QVC is part of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP). (PRNewsfoto/QVC)

"The start of a new year is the perfect time to indulge in self-care and discover new products and brands to help you feel refreshed and renewed," said Mara Sirhal, Chief Merchandising Officer, QVC US. "Each of these new brands launching on QVC have innovative products, inspiring founders and unique stories that we know will delight our customers. Victoria Jackson is a beauty industry veteran, and we are thrilled she is returning to QVC with a new formulation of her original No Makeup Makeup. Through Love Wellness, Lo Bosworth is on a mission to help women feel informed, empowered, and ready to take complete control of their health. And Gatineau will bring over 90 years of cutting-edge Parisian skincare to the US market exclusively with QVC. QVC is a destination for women 50+ and we are excited for our customers to discover these and many new brands that promote empowerment, confidence in the skin you're in and overall well-being."

Created by Lo Bosworth in 2016, Love Wellness targets feminine health by providing women with total body health and meaningful wellness solutions. Through doctor-recommended products – ranging from intimate cleansers, and a line of vitamin supplements for total body care – Love Wellness is driven by a community empowered to create a more open and honest self-care culture for women. With popular items in the assortment such as Bye Bye Bloat, the pH Balanced Cleanser and pH Balanced Wipes Kit, the Daily Love Multivitamin and the new Daily Love Electrolytes, there is something for everyone to love.

Victoria Jackson returns to QVC with her new line, No Makeup Makeup. The brand brings a true-to-your-skin approach to beauty, empowering the real you to feel confident in one's own skin. Victoria trademarked her original philosophy, "no makeup makeup," in the 80's – a concept she coined during her many years as a makeup artist running her iconic namesake brand, Victoria Jackson Cosmetics. She made history by becoming one of the first cosmetics lines sold on television. The brand will launch with a cream-balm foundation specifically designed to deliver a featherweight formula that is shade-adaptive, color-correcting, and features blurring pigments for the skin and the Foundation Brush designed to deliver a perfect, flawless, second-skin finish. The innovative shade-adaptive FlexShade technology ensures the foundation adapts to various skin shades and undertones, seamlessly enhancing natural complexions.