Here are all the brands that appear in 'House of Cards' season 3
house of cards brands kevin spacey
house of cards brands kevin spacey

(Netflix)

While watching "House of Cards," which brands do you notice the most?

Claire Underwood (Robin Wright) can usually be spotted on her Apple iPhone. Remy Denton (Mahershala Ali) is usually around a Buick. Frank Underwood (Kevin Spacey) is always wearing his IWC watch.

In total, 105 real-world brands appear in season three of "House of Cards."

That may sound like a lot, but it is actually a decline from the 129 brands and the 134 brands that appear in seasons one and two, respectively, of the Netflix political series.

Concave, a market research company that tracks and analyzes brand presence in entertainment content including TV and film, tracked the branded companies in all three seasons of the show.

Concave provided Business Insider with a list of all the brands it found in "House of Cards."

Here are the top 10 featured in season three:

Apple
IWC
Chevrolet
Washington Nationals
Avaya
Cartier
Nokia
Samsung
Blackberry
Dell

Below you can see the top 20 brands across all three seasons:

house of cards brands
house of cards brands

(Courtesy of Concave)

The list of most visible brands across seasons differs slightly. Samsung moves up the list, while CNN and NBC also appear in the top 10.

most visible brands house of cards
most visible brands house of cards

(Courtesy of Concave)

Here are the top five brands used by the different characters in the show.

house of cards brands used by character
house of cards brands used by character

(Courtesy of Concave)

As noted in the slide above, Apple is among the top five brands of four actors, while Samsung is associated in the top five brands for seven actors.

Nokia, Dell, and Samsung are brands used by secondary characters including Heather Dunbar (Elizabeth Marvel) and Seth Grayson (Derek Cecil).

How long are you seeing all of these brands on screen?

According to Concave, brands are visible for nearly four hours in season three. That's more screen time than in season one but less than in season two.

brand time on screen house of cards
brand time on screen house of cards

(Courtesy of Concave)

But you probably wouldn't notice most of the brands.

Under 10% of the brands seen on screen across each season are close-ups.

house of cards screen time
house of cards screen time

(Courtesy of Concave)

Here's the difference in how Concave discerns the different categories of visibility.

brand exposure visibility house of cards
brand exposure visibility house of cards

(Courtesy of Concave)

The brands you'll most likely recognize are the ones with close-up or obvious appearances. In season three, those are Apple, Louboutin, Samsung, and Dell.

While Apple may be the brand with the overall most visibility across seasons, as Concave notes, 24% of Samsung's screen time is in the form of close-ups.

most obviously recognizable brands house of cards
most obviously recognizable brands house of cards

(Courtesy of Concave)

Below is the full list of 105 brands seen in season three.

How many did you spot?

Apple

Samsung

IWC

Avaya

CNN

Chevrolet

Dell

Nokia

NBC

The Colbert Report

Moscot

The Meredith Vieira Show

Acer

Meet the Press with Chuck Todd

Cartier

Cadillac

Secure Terminal Equipement

Dodge

The Cycle

MSNBC

Toshiba

ABC

Office Depot

Breitling

Nikon

Rolex

Blackberry

Steinway & Sons

Granola

Washington Nationals

The Lead

Al Jazeera

Canon

Ford

Sony

Underwood

Diet Coke

Under Armour

LG

Coca-Cola

Mazda

Welloby's

Harley-Davidson

Skin Plus

Golden

Budweiser

Buick

Bud Light

Monument Valley

Fiji

Precor

Ray Ban

Whole Foods

Yves Saint Laurent

Dishmate

Scotch

AT&T

Alfex

Life Fitness

Rubik's Cube

Sprite

Chia Pod

Stella Artois

HemoFlow

Thunderpower

Cortelco

Louboutin

Xybenetrin

TCS

Buspirone

Nike

Asics

Saucony

Swiss Army

Boeing

WaterRower

Stonyfield

So Delicious Dairy Free

365 Organic

Burberry

Smartwater

NBC Nightly News

The Big Bang Theory

Fanta

Mother Jones

Get Reddi

Heinz

Oakley

Nocciola

Honda

Shock Top

Banker's Box

Philips

Coltec

Popchips

Bad Girls Club

Sons of Anarchy

Premium Bananas

United States Postal Service

Tropicana

Nail'd It

Wen Hair

My Crazy Love

Tosh.0

San Pellegrino


You can view the full study from Concave here.