IRVINE, CA--(Marketwired - Jul 25, 2013) - Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced its exclusive fan photo partnership with the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com, one of the summer's premier auto racing events, on Friday, July 26 through Sunday, July 28 at the Indianapolis Motor Speedway (IMS). Under its exclusive events partnership with IMS, Brand Affinity's FanPhotos fan activation platform will provide fan engagement at the race, which is part of NASCAR's Sprint Cup Series.

Providing a truly authentic experience that captures the atmosphere and buzz of the live event, roving photographers from Brand Affinity's FanPhotos will mingle with the crowd before, during and after the race to capture memorable moments with family and friends. Adding to the interactive fan experience, FanPhotos photographers will also be on hand at fixed-point sites throughout the expansive racetrack to allow fans to snap individual or group photos in front of a an authentic Brickyard backdrop. Fans will be able to view their photos instantly and place orders on the spot so that they can relive the excitement long after the cars have crossed the finish line.

The annual visit by the Sprint Cup Series to IMS is one of the biggest races in NASCAR. FanPhotos offers a unique fan engagement platform to organizations like IMS that helps to extend their global brands by providing highly personal visual mementos that live on not only with the fans themselves but through social media and other sharing.

"FanPhotos sets the gold standard for customer engagement services, and we're the ideal fit for a race like the Brickyard and a venue like the Indianapolis Motor Speedway," said Carlton Osborne, GM of FanPhotos and VP of Business Development at Brand Affinity Technologies. "No one engages fans with passion, high quality photos, and digital media like we do. We're delighted to be working with IMS at this great race. We guarantee NASCAR fans will get lasting impressions well after the checkered flag has been waved."

For more information on this event, go to: http://www.ims.com/brickyard400/

Brand Affinity's FanPhotos fan engagement platform provides entertainment properties unparalleled access to fans attending an event. FanPhotos photographers directly engage fans during events to capture photos and offer a personalized one-to-one touch point as they distribute branded photo redemption cards. The services enable brands and sponsors to create connections and build brand loyalty with their target audience. FanPhotos also enables offline and online brand engagement, including active sharing via social media.