Boston Solar Launches New Data Driven Website Improving Customer Experience and Reducing Acquisition Costs by ~30%

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Woburn, Massachusetts--(Newsfile Corp. - September 4, 2024) - SinglePoint Inc (CBOE: SING) ("SinglePoint" or "the Company") subsidiary Boston Solar, a proud partner of the Boston Red Sox and a leading provider of solar energy solutions, is proud to announce the onboarding of a sales channel partner, engineering solutions, and website relaunch.

Recent Wins:

- Finalization of Excel Academy Commercial Solar Installation
- Website Launch Providing Deeper Customer Insights and Improving Acquisition Costs
- August Ends as Second Largest Sales Month Year to Date residential solar sales
- Partners with Solarize NE to access ~500,000 new potential customers

Highlighting Boston Solar's latest process improvements including new optimized customer facing website designed to enhance sales and lower customer acquisition cost.

The comprehensive engineering, procurement, and construction (EPC) services provided by Boston Solar with 1,100 5 Star reviews has now launched the revamp of the Boston Solar website enabling full lead data solutions. Throughout the year Boston Solar has restructured its marketing process leading to improving customer acquisition costs by thirty percent. This resulted in August being the second-best sales month year to date.

The recently launched website is designed to enhance customer experience and further drive down costs. The new AI data implementations and client data solutions imbedded in Boston Solar's marketing flows will allow Boston Solar to ramp customer acquisition significantly. Increasing marketing spend and reduction of cost per lead should enhance the Company's ability to drive underlying margin in each solar project completed. Boston Solar has begun to grow its commercial footprint into new territories with multiple projects in the pipeline and is actively engaged in onboarding additional team members to actively pursue commercial projects in the locally incentivized Massachusetts residential and commercial solar markets.

Boston Solar's new leadership team is demonstrating its commitment to profitability, reducing $3.1M in annual overhead, and continues to identify and eliminate expenses while ensuring cashflow is efficiently managed. The reduction in expenses resulted in an increase in revenue per employee of approximately 50%. Further implementations of software and development partnerships will allow the company to increase volume into 2025 with limited fixed overhead costs. The Company's diversification of the solar business from over 90% residential at time of acquisition to 70/30 residential to commercial in 2022, to a 50/50 split between both business lines in 2024 comfortably positions the company for growth with an active solar market driven by strong state mandates for carbon reduction on commercial buildings by 2030.