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Beer company Boston Beer (NYSE:SAM) reported Q4 CY2024 results exceeding the market’s revenue expectations , with sales up 2.2% year on year to $402.3 million. Its GAAP loss of $3.38 per share was significantly below analysts’ consensus estimates.
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Boston Beer (SAM) Q4 CY2024 Highlights:
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Revenue: $402.3 million vs analyst estimates of $391.2 million (2.2% year-on-year growth, 2.8% beat)
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EPS (GAAP): -$3.38 vs analyst estimates of -$1.51 (significant miss)
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Adjusted EBITDA: -$32.94 million vs analyst estimates of $1.54 million (-8.2% margin, significant miss)
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EPS (GAAP) guidance for the upcoming financial year 2025 is $9.25 at the midpoint, missing analyst estimates by 20.6%
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Operating Margin: -13.9%, down from -6.6% in the same quarter last year
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Free Cash Flow Margin: 4.6%, similar to the same quarter last year
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Market Capitalization: $2.65 billion
“The fourth quarter provided a solid finish to 2024 with flat depletions, gross margin expansion and strong cash generation,” said President and CEO Michael Spillane.
Company Overview
Known for its flavorful beverages challenging the status quo, Boston Beer (NYSE:SAM) is a pioneer in craft brewing and a symbol of American innovation in the alcoholic beverage industry.
Beverages, Alcohol, and Tobacco
These companies' performance is influenced by brand strength, marketing strategies, and shifts in consumer preferences. Changing consumption patterns are particularly relevant and can be seen in the rise of cannabis, craft beer, and vaping or the steady decline of soda and cigarettes. Companies that spend on innovation to meet consumers where they are with regards to trends can reap huge demand benefits while those who ignore trends can see stagnant volumes. Finally, with the advent of the social media, the cost of starting a brand from scratch is much lower, meaning that new entrants can chip away at the market shares of established players.
Sales Growth
Examining a company’s long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul.
With $2.01 billion in revenue over the past 12 months, Boston Beer is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers.
As you can see below, Boston Beer struggled to increase demand as its $2.01 billion of sales for the trailing 12 months was close to its revenue three years ago. This shows demand was soft, a poor baseline for our analysis.