NEW YORK, NY / ACCESSWIRE / May 1, 2017 / Though the name of Steve Jobs will forever be linked to computing, many would argue it was his creative entrepreneurship that played the biggest part in his meteoric rise. Incredible success and ability to overcome seemingly insurmountable odds, it is these traits that Boris Mizhen, online entrepreneur and marketing guru, drew his greatest inspiration. The Apple co-founder and CEO Steve Jobs inspired him to eventually achieve his own technology-related success.
"Perhaps what inspired me most about Steve Jobs was his strategic expertise," Mizhen shared. This is a fact that cannot be disputed, as Jobs' greatest strength is widely unknown by the public. At the time of Apple's formation, Jobs was helping facilitate the development and sale of the Apple I computer. While the industry did take notice, it was the Apple II, which Jobs helped develop, that skyrocketed the company to fame and fortune. Boris Mizhen admires the earlier stories about Jobs' enthusiasm and integrity and applies it to his own work ethic when building his business. Mizhen reveals "It is through Jobs' lessons, that I learned technical ability alone won't ensure success in the technology field. The trick is to anticipate what the public wants and know how to provide it."
Another trait of Jobs' that Boris Mizhen has adopted is his unique business judgment. "History has shown that although his business decisions would not always result in immediate profits, his willingness to take risks due to a long-term vision resulted in great successes," he notes. Apple's haste to change direction and part ways with Jobs saw the company hit an all time low. However, his return to the company was the catalyst for Apple's accession to the very top of the technology world. "His decision to branch out into developing or improving on software outside the company's original focus not doubt terrified investors and shareholders," Mizhen said. "But we all know the result of that bold business move!" Boris Mizhen has established himself as an authority in marketing strategy, online advertising, digital media, social media and a host of related fields due to the lessons learned from pioneers like Jobs. Mizhen is sure to add that mirroring Jobs' ability to turn dreams into great successes was also reliant on one more trait: forward thinking. "A favorite quote I share with Jobs is by hockey great Wayne Gretzky: 'I skate to where the puck is going to be, not where it has been.' I always look ahead to see where the technology and the marketing world will head next and ensure I'll already be there when it arrives!"