Vancouver, British Columbia--(Newsfile Corp. - May 18, 2023) - Boosh Plant-Based Brands Inc. (CSE: VEGI) (OTCQB: VGGIF) (FSE: 77I) ("Boosh" or the "Company"), a premier plant-based brand in the "better for you" food sector, announced today it is working with Pixie Brands@meetpixiebrands and Multi Brand Sampling Co@multibrandsmaplingco to promote and enhance sales at store level for all Boosh and Beanfields brands in BC.
Founded by CPG founder April Angelini, Pixie Brands offers a relationship-based, boots on the ground approach to help small and medium brands SHINE. They offer sales and distributor support and organize In-Store Events.
Boosh recently contracted Pixie Brands to service and open new independent accounts, educate store team members on products, support merchandising and promos, and promote sales of Boosh and Beanfields brands in the Greater Vancouver area. For National sales and large retail accounts Marsham International Food Brokers represents both Beanfields and Boosh Brands.
Pixie Founder April Angelini states, "We love Boosh and Beanfields and are so happy to be a part of their growing success. We truly believe in collaboration and that everything is better when we all work together."
Multi Brand Sampling Co founded by Mother/Daughter team Rhoda and Madi Chilcot have created a collaborative, in store sampling program that bring "better for you" brands to customers to enjoy in store, or through a sample bag that customers/retail staff can take home and try in the comfort of their own home. Plans are underway for an extensive sampling program throughout the Summer and Fall months for Beanfields chips in numerous stores and community events.
Madi Chilcott, Co Founder, Multi Brand Sampling Co
Boosh CEO Connie Marples states, "We built Boosh on grass roots marketing. In the early days my son Colton and I went out and opened up 150 retail stores in BC and did a massive sampling program. We know this is an effective way to gain new customers, so we are pleased to have the support of these two thriving female founded companies to execute this plan on our behalf."
Co-founder of Multi Brand, Madi, says, "Team Multi Brand loves working with Boosh! It is so rewarding to represent products that are wonderfully comforting, delicious and healthy. Watching customers discover and sample Boosh Food is our favourite part- their reactions are usually somewhere along the line of 'wow, that's vegan?!' or 'this is amazing'."
Boosh has been working with Multi Brand Sampling Co for the past several months to promote and sample at local stores such as Save On Foods, Pomme Natural Market, Vegan Supply, and more.
Marples goes on to say, "Madi and her team execute demos with enthusiasm and knowledge to inform the customer and allow them to 'try before they buy'. With the addition of April and Pixie brands we will have even more exposure in BC and hope to see that translate into increased sales."
For regular updates on store promotions, recipes and seasonal events follow Boosh and Beanfields on social media: @booshfood @beanfieldssnacks
Boosh Plant-Based Brands Inc., through its wholly owned subsidiary, Boosh Food (www.booshfood.com) offers high quality, non-GMO, gluten free, 100% plant-based nutritional comfort foods for the whole family. Through a separate subsidiary, Beautiful Beanfields, (www.beanfields.com) the Company owns Beanfields, a plant-based chip brand sold in over 7,000 stores throughout North America. Boosh, good for you and good for planet earth.
The information in this news release includes certain information and statements about management's view of future events, expectations, plans and prospects that constitute forward looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance may differ materially from those anticipated and indicated by these forward looking statements. Forward-looking statements in this news release include, but are not limited to, the Company's expectations concerning the size of the Financing, its ability to close the Financing in whole or in part or at all and its plan for the proceeds of the Financing. Any number of factors could cause actual results to differ materially from these forward-looking statements as well as future results. Although the Company believes that the expectations reflected in forward looking statements are reasonable, it can give no assurances that the expectations of any forward looking statements will prove to be correct. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward looking statements or otherwise.
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