BOOMiO Introduces Music Sharing App With Major Label Support, New Promotional and Revenue Opportunities for Artists
SAN FRANCISCO, CA--(Marketwired - Dec 14, 2014) - BOOMiO, a new music-sharing and discovery app, launched today to bring the communal experience back to music, and to give people a fun and easy way to share full-length, licensed songs. BOOMiO gives artists and labels a new promotional avenue by allowing them to "BOOM" tracks to existing social channels including Facebook, Twitter, and Instagram. All tracks are playable in one tap, and because they are licensed, present a new revenue opportunity for artists and labels.
BOOMiO is free to download from the iTunes store in the U.S. only. BOOMiO for Android will be available in early 2015.
"Even in today's mobile-first, streaming world, it's a challenge to share music and enjoy it with your friends," said Randy Kath, co-founder and CEO, BOOMiO. "BOOMiO is a simple, fun way to share full-length licensed tracks. Instagram changed the way we share photos by making it a fun, social experience -- with BOOMiO we're bringing a similar approach to music. We also know how important it is to have artists and labels behind us, and we've created a model that brings new promotional and monetization opportunities to the table."
At launch, BOOMiO will have more than one million of the most popular songs in its library, and will continue to ingest tracks from the major labels until all complete catalogs are available. BOOMiO's artist-first approach provides musicians with a new way to promote and monetize their music and engage with their biggest fans.
Created by music insiders, technology executives, and serial entrepreneurs, BOOMiO is the first dedicated music-sharing app to launch with full support from the major labels.
HOW IT WORKS
Users search for a song of their choice then "BOOM" (share) it to a friend, a group of friends, or across their other social networks. At the end of each song, the recipient is given a call to action: re-share for another play or purchase the song via the Apple iTunes store. Unlike existing music services, you don't need to have a BOOMiO account to play songs that are shared with you -- tracks are playable in one tap. BOOMiO operates as a "virtual jukebox" where users can easily build friend-sourced playlists that can be added to in real time. This scenario is ideal for parties, road trips, workouts and other social situations, and lends itself well to potential brand integrations and sponsorships.
Inside the app is a robust messaging application where users can communicate one to one or one to many (group threads) with anyone in their BOOMiO network (either "friend" or "follower"). Music can be shared directly within these threads and across outside social channels via "crowd booms."