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The new limited-edition offering blending the flavors of juicy guava and zesty ginger has
picked up multiple awards before officially hitting shelves in June

NEW YORK, May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.

To celebrate its newest flavor, Smirnoff lit up Miami's Little Havana with Calle Electric – a one-night-only event pulsing with flavor duality, music, and cultural expression. Electric Guava's juicy guava flavor collided with the sweet heat of Spicy Tamarind across custom cocktails, bites and immersive experiences, capped off by an electrifying set from producers, DJs, and stylish twins Coco & Breezy, whose genre-blending sound and cultural influence kept the energy high all night long.

With energy at a fever pitch, the superstar duo surprised the crowd at Calle Electric with the debut of their unreleased track, "HOME," ahead of its official drop later this summer on June 13th.

"The energy at Calle Electric was unreal – just like the vibe of Electric Guava," said Coco & Breezy. "Smirnoff brought the flavor, we brought the sound, and together we dropped a new track that everyone can groove to while sipping on the hottest new cocktail flavor this summer."

A few hours ahead of the takeover, Smirnoff set sail on Biscayne Bay with a world class 3D content that can be viewed at any angle, with no distortion to declare: Smirnoff Electric Guava has arrived. With major award wins already under its belt and buzz building fast, fans are encouraged to grab a bottle while they can at their local retailers – this limited-edition flavor is only available while supplies last. Keep an eye on social media for a surprise new bottle drop featuring bold new artwork that brings Electric Guava's high-voltage vibe to life.

Crafted for easy, carefree sipping, Smirnoff Electric Guava blends the flavors of juicy guava with a hint of zesty ginger to help you elevate occasions big and small with something fresh tasting and exciting. Electric Guava is available nationwide, has a recommended retail price of $12.99 for a 750 ml bottle, $0.99-$1.25 for a 50 ml bottle and contains 25 percent alcohol by volume (ABV).

"We couldn't think of a more perfect way to introduce Electric Guava than with Calle Electric," said Jennifer Holiday Hudson, North American brand leader at Smirnoff. "We were inspired by the tropical flavors that are deeply rooted in Hispanic culture and celebrated across many communities, and we wanted to bottle up that vibe into something people can enjoy together. After seeing how much love there's been for Spicy Tamarind, we knew it was time to keep pushing the flavor conversation forward."