BOULDER, CO--(Marketwired - Nov 6, 2013) - Boba, designers of one-of-a-kind baby carriers, wraps and accessories introduces its brand new innovative 4G Carrier. Perfect for parents looking for versatility, the 4G Carrier's Integrated Infant Insert helps brings families closer together through convenience and compatibility.

Boba's 4G Carrier offers parents and their children a bonding experience with its premium features and intimate design. The advanced 4G Carrier includes the Integrated Infant Insert that snaps to the inside, allowing parents to with-go folding up the waist belt and switching the buckles. The insert adjusts to two different positions allowing children to grow into the carrier. When snapped, the insert lets newborns 7-10 lbs. sit higher up, while the second position leaves the insert unsnapped letting a slightly bigger child (11-15 lbs.) rest lower in the carrier. In addition to the Integrated Infant Insert, the 4G Carrier comes with numerous savvy features including a smartphone pocket, a removable sleeping hood and a breastfeeding buckle. Compatible to most body types, the carrier fits heights 5'0-6'3 and has a waistband range of 25" -58". Consistent with all Boba products, the 4G Carrier continues to create a nurturing and calming environment for parents and their children.

"Boba understands the importance of a parent to feel close to their child while still feeling a sense of freedom." said CEO of Boba, Robert Antunovic. "We feel that the 4G Carrier allows both of these ideas to co-exist with one another allowing happy and balanced family life."

The 4G Carrier is available for purchase on Boba's e-commerce website and will retail from $125 - $148. For more information on the 4G Carrier and other Boba products, please visit www.bobafamily.com.

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