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BMW has maintained its retail margin performance in 2025, leading the under-£10,000 ($12,930.45) model chart for the third consecutive month, according to data from Dealer Auction’s Retail Margin Monitor.
The brand achieved an average retail margin of £2,200.
BMW also secured third place in the over-£10,000 category.
In the sub-£10,000 retail model chart, BMW's 1 Series and 3 Series occupied fourth and fifth positions, respectively, with average margins of £2,150 and £2,125.
The Ford Kuga topped this category for the first time this year, achieving an average margin of £2,225.
This mainstream SUV's presence in both price categories reflects its appeal to diverse buyers.
Dealer Auction marketplace director Kieran TeeBoon said: “BMW has registered an emphatic performance so far in 2025. It’s been a competitive year so far – in March, only £325 separated first and tenth place in the top ten sub-£10,000 profit-making models.
“It is also interesting to see these trends within the chart itself, with certain profit-making models being particularly fast out of the blocks.”
Nissan Qashqai, ranked tenth, demonstrated the fastest days-to-sell at 26 days and an Average Auto Trader Retail Rating of 91, with a margin of £1,900.
TeeBoon emphasised the importance of profit and speed for dealers this year.
In the over-£10,000 category, Land Rover models led the chart, with the Discovery Sport achieving an average margin of £4,325, followed by the Range Rover Evoque at £3,750.
TeeBoon concluded: “Used cars are moving quickly on our platform and it seems to be a common trend – AutoTrader has also just announced that Q1 represented the fastest rate of used car sales ever recorded.
"With hot competition for quality stock, dealers are harnessing the power of digital to stay on the front foot. By including digital auctions as part of their stock-buying portfolio, they can be in several places at once and snap up profitable stock from a variety of sources.”
"BMW leads retail margins; Nissan Qashqai emerges as fast mover" was originally created and published by Motor Finance Online, a GlobalData owned brand.
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