BlackRock vs. Blackstone: Which Asset Management Giant Has the Edge?

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BlackRock BLK and Blackstone BX are leading U.S.-based asset management firms. While BLK focuses on public market investments and exchange-traded funds (ETFs), BX specializes in alternative assets like private equity and real estate. 

The asset management industry is currently benefiting from investors' shift toward higher-yielding investment vehicles like equity funds, alternative assets and long-term bond funds. Also, deregulation is expected to open up access to cryptocurrencies and the previously untapped retirement market. Further, the growing adoption of tokenized assets – the tokenization of traditional assets, such as real estate and equities, is attracting investor interest. Together, these trends are expected to drive continued growth in assets under management (AUM). In this evolving landscape, BLK and BX seem to be well-positioned to capitalize on these tailwinds.

Now the question arises: which asset manager, BlackRock or Blackstone, deserves a place in your portfolio? Let’s examine their fundamentals, financial performance and growth prospects to determine which stock presents a more compelling opportunity right now.

The Case for BlackRock

BlackRock, one of the world’s largest asset managers (total AUM of $11.58 trillion as of March 31, 2025), has been expanding its footprint in domestic and global markets through acquisitions. Since 2024, the company has acquired the remaining 75% stake in SpiderRock Advisors, Global Infrastructure Partners (GIP) and London-based Preqin. Additionally, in December 2024, it announced a deal to acquire HPS Investment, which has almost $148 billion in AUM. These deals represent a strategic expansion of BlackRock’s Aladdin technology business into the rapidly growing private markets data segment.

Further, BlackRock has been focusing on diversifying its product suite and revenue mix, which, along with strategic acquisitions, has been contributing to its AUM’s growth over the years.  AUM witnessed a five-year (2019-2024) compound annual growth rate (CAGR) of 9.2%, with the uptrend persisting in the first quarter of 2025 amid macroeconomic headwinds. The momentum will likely continue as efforts to strengthen iShares unit (offering more than 1,400 ETFs globally) and ETF operations (it received approval for spot Bitcoin and ether ETFs), and increased focus on the active equity business are expected to offer support.

These efforts are likely to bolster BLK’s revenue mix, reduce top-line concentration risk and allow it to serve a broader range of clients, aiding AUM growth. The company’s GAAP revenues witnessed a CAGR of 7% over the last five years ended 2024, with momentum persisting in the first quarter of 2025. Moreover, the combination of HPS Investment, Preqin and GIP data with the company’s alternative asset management platform, eFront, will drive solid revenue growth.