This year, you won’t have to wait until the day after Thanksgiving to get massively discounted Black Friday deals.
Although the retail holiday is still three weeks away, Kohl’s, Costco, and Walmart have all dropped Black Friday sales on Friday to help you avoid the long lines and crowded stores that have become so synonymous with Black Friday.
“We know Black Friday shopping is a tradition for so many of our customers, and we’re thrilled to announce an amazing lineup of Black Friday deals and doorbusters as families begin preparing for the holiday season,” said Greg Revelle, Kohl’s chief marketing officer, in a news release, noting there will be "more deals than ever before leading up to the Black Friday shopping event."
The holiday shopping season is the Super Bowl of retail. In 2018, consumers spent $717 billion from November through December. The busiest in-store shopping days during the period are Thanksgiving and Black Friday, but store traffic has been declining. In 2018 shoppers in stores fell between 5% and 9% compared the previous year according to estimates from RetailNext, which uses cameras to track people in both mall-based and stand-alone retailers.
So with online shopping slowing down foot traffic, traditional retailers are starting early both in-store and online.
For the second year in a row, Kohl’s has posted its 64-page sale ad on Kohls.com early Friday with over 100 select sales and deals, which will be available through Nov. 3, both in-store and online.
A few of the pre-Black Friday Kohl’s deals include the Dyson Ball Animal 2 vacuum, which is on sale now for $299.99 and will earn customers $90 in Kohl’s Cash, a Jetson Element electric scooter for $199.99 that earns you $60 in Kohl’s Cash, and an American Tourister three-piece luggage set for just $79.99 with 20 percent coupon, earning buyers $15 in Kohl’s Cash.
THIS WEEK IS CALLED THE ‘BLACK FRIDAY’ OF HOUSING
However, customers will have to wait until Black Friday proper (between Nov. 28 to 29) for doorbuster deals on Nintendo Switch consoles with a carrying case, controller and charging dock for $319.99 that will earn customers $90 in Kohl’s Cash, Fitbit Versa LITE Edition smartwatches or Charge 3 advanced fitness trackers for $99.99 that come with $30 in Kohl’s Cash, and Instant Pot Duo Nova 7-in-1 6-qt. pressure cookers and Ace Nova blenders for $67.99 with a 15 percent coupon, earning $15 in Kohl’s Cash.
Meanwhile, Walmart, which announced pre-Black Friday sales on Oct. 23, has deals across the board on everything from gaming systems, TVs, computers, tablets, kitchen appliances and more.