Birst Constructs Single Source of Customer Insight for Build.com

SAN FRANCISCO, CA--(Marketwired - Sep 10, 2013) - Birst Inc., the leader in Cloud BI, today announced that Build.com, the leading online-only home improvement retailer, is gaining greater customer insight by using Birst's enterprise-caliber business intelligence (BI) platform to quickly and easily combine and analyze a variety of customer-related data. Leveraging this insight will enable Build.com to extend its customer lifetime value, decrease customer acquisition costs (as a percentage of revenue), and focus on acquiring more profitable customers to boost overall business results.

As one of the 100 largest Internet retailers in the United States, Build.com is using Birst to create a single source of customer-related information by combining customer web analytics with other key customer data from multiple sources. Birst is analyzing this information to calculate the lifetime value of Build.com customers and layer that information over the organization's attribution model in order to determine the origination of customers of varying levels of profitability. With this insight, Build.com is able to increase revenue by narrowing its focus to channels and activities that are generating the most profitable customers. Brandon Proctor, Vice President of Marketing for Build.com, is keen on incorporating data and analytics to help solve for business challenges. "The new actionable insights we gain will enable us to propel our growth at an even faster rate, while maintaining efficiency and, ultimately, profitability."

To provide consumers and professionals with a smarter shopping experience, Build.com is also using Birst to develop more effective models for personalizing customers' online experiences. By analyzing customers' propensity to buy when provided with specific product recommendations, Build.com is better able to recommend the right product at the right time, reducing customer touch points prior to purchase and decreasing customer acquisition costs. Likewise, Build.com is extending the lifecycle of desirable customers by using Birst to better understand the types of customer interactions that are likely to lead to additional product purchases.

Additionally, Birst is enabling Build.com to automate a variety of regular reporting and analysis related to organizational performance. With access to a unified source of information and intuitive online dashboards with drill-down capabilities, Build.com is gaining greater, more transparent, and consistent insight across the organization. This, in turn, is enabling employees to more easily collaborate, focus on other business needs, and make faster, more-informed decisions.