In This Article:
BILI Social, a social commerce platform recognized for breakthrough marketing work with clients, Finish (Reckitt) and Dr. Oetker (Giuseppe Pizzeria) at international innovation event in Lisbon
BILI Social Wins Three Global Awards for Creator-Led Campaigns at BOLD Awards VI
MIAMI and TORONTO, April 08, 2025 (GLOBE NEWSWIRE) -- BILI SOCIAL, an indirect subsidiary of Allied Energy Inc (OTC:AGGI), is the social commerce platform redefining how creators and brands connect, made waves on the international scene last week, taking home three awards at a global innovation event in Lisbon, Portugal. The winning campaigns - each rooted in authentic, creator-led content – were developed in partnership with top brands Finish and Giuseppe Pizza (Dr. Oetker).
The global recognition underscores BILI’s rapid rise as a go-to creative and tech partner for brands looking to drive culturally resonant marketing that converts.
Bold campaigns, big results:
Boldest Marketplace – BILI Social
BILI Social’s core platform was recognized for its unique ability to empower everyday creators to collaborate directly with brands. The platform enables brands to activate social campaigns at scale – without sacrificing authenticity. Recognized for transforming the way creators monetize their content and connect with brands through a powerful, scalable social commerce platform.
“Our mission has always been to democratize influence by connecting brands with real people who love what they’re sharing,” said Adrian Capobianco, Co-Founder and CEO of BILI Social. “To be honoured alongside our clients and peers from around the world is incredibly humbling—and a clear sign that our model is resonating globally.”
Boldest CPG Brand – Giuseppe Pizzeria’s (Dr. Oetker), “Practice with a Pro” Campaign
helped tap into a deep-rooted love of hockey by partnering with creators to celebrate teamwork, local teams and fan traditions. The result was a fun, grassroots campaign that brought families and teammates together over two favourites: hockey and pizza – driving strong engagement and event awareness through authentic creator-led content.
“It was a brilliant insight. This campaign was all about teamwork—uniting people together through hockey and pizza. BILI took that idea and turned it into something fun, memorable, and impactful,” said Indresh Kohli, Executive Head of Marketing at Dr. Oetker Canada. “It sparked genuine love for the brand and delivered impressive results.
Boldest Sustainability – Finish, “The Torture Test Challenge”
BILI partnered with Finish to launch a content-first campaign that tackled tough dish cleaning while also addressing water conservation in a fun, relatable way. This tongue-in-cheek campaign challenged everyday creators to “go all in” by skipping the rinse and putting Finish detergent to the test – sparking authentic conversations and driving awareness around the new product launch.