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Within days of going live, Boxeur reduced its bounce rate by nearly 8% and experienced higher session rates, indicating significantly improved shopper engagement and retention
AUSTIN, Texas & MILAN, November 20, 2024--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, today announced Boxeur des Rues, one of Italy’s leading streetwear and sportswear brands, has launched a new website on the BigCommerce platform. The fully-dynamic headless site enables the flexibility, customization and performance needed to elevate customer shopping experiences and scale the business without compromise.
BigCommerce partner agency Business Changers leveraged the platform’s headless architecture to develop Boxeur’s site on Next.js, using MACH (microservices, API-first, cloud native, headless) principles. The MACH approach allows each tech component of the site to be updated or modified independently, improving operational efficiency and the site's adaptability to future technological and market needs for growth and agility.
Within a few days of going live on BigCommerce, Boxeur’s bounce rate decreased nearly 8% while site sessions experienced a 14% increase and page load times reduced from five seconds to under one second. These results indicate a significant improvement in users exploring the site and engaging with its content, while attracting more target users and retaining them longer, facilitating them through the path to purchase.
BigCommerce was selected by Boxeur des Rues for its flexibility, reliability, and comprehensive tools, which are essential for managing and growing an online store.
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All-In-One Solution: Provides an integrated platform offering to manage all aspects of their online store without needing additional tools or resources, greatly simplifying operational management and reducing costs associated with purchasing separate software.
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Customization and Scalability: The platform’s extensive customization through an API-first approach enables Boxeur to create a unique, branded online store and handle high traffic and sales volumes, making it ideal for seamless business growth and scalability.
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Advanced Tools: BigCommerce’s comprehensive range of tools offers a high level of customization, marketing capabilities, multi-channel selling, data insights, and strong security features that helps Boxeur better streamline operations and drive higher sales without compromising on performance or security.
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Reliability and Security: The platform ensures high reliability with 99.99% uptime, ensuring Boxeur’s online store remains operational even during peak traffic periods like Black Friday and Cyber Monday. Moreover, BigCommerce offers secure integrations with payment gateways, ensuring smooth and secure transactions for customers.