Big Tech earnings are here. Fasten your seat belts.

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Microsoft (MSFT) and Google-parent Alphabet (GOOG, GOOGL) reported better-than-expected earnings after the bell on Tuesday, but those results weren’t enough for Wall Street, as shares of both companies fell during trading Wednesday.

And with Apple and Meta set to report their earnings on Thursday, the pressure is on for the duo to blow away analysts’ expectations if they hope their respective stocks will avoid the same fate.

For Microsoft, the news was a boon for its artificial intelligence efforts, which the company said contributed 6 percentage points of revenue growth to its Azure cloud business. But Wall Street was less than enthusiastic about those results, sending shares lower by more than 1% on Wednesday and dropping the company’s market capitalization below $3 trillion. This is despite the fact that Microsoft topped expectations on both the top and bottom lines.

Alphabet, meanwhile, faced a harsher reckoning, with shares falling more than 6% on Wednesday. Alphabet took a gut shot after missing expectations for advertising revenue, though it did beat on the top and bottom lines and saw growth in its cloud business.

Microsoft CEO Satya Nadella speaks at an event at the Chatham House think tank in London, Monday, Jan. 15, 2024. Nadella was on his way to Davos Switzerland to participate in the World Economic Forum annual meeting where artificial intelligence is shaping up to be a hot topic, with other speakers including Sam Altman of Microsoft - backed OpenAI. (AP Photo/Kin Cheung)
Microsoft CEO Satya Nadella speaks at an event at the Chatham House think tank in London, Monday, Jan. 15, 2024. (AP Photo/Kin Cheung) · ASSOCIATED PRESS

For Microsoft, the results seemingly show that Wall Street wants the company to squeeze more revenue out of its multibillion-dollar investments in generative AI technologies. For Alphabet, the market’s reaction points to a need to balance ad revenue growth with its deeper push into the cloud market.

Two other interesting points from the announcements: Alphabet CEO Sundar Pichai told analysts on the company’s earnings call that Alphabet’s subscription services, like YouTube TV, Google One, etc., are now a $15 billion per year business. That’s up some five times since 2019.

The other surprising news came from Microsoft reporting that its gaming division, which now includes Activision Blizzard, is officially its third-largest business. The group earned $7.1 billion, ahead of Windows, which took in $5.2 billion.

Apple and Meta on deck

Microsoft and Google’s earnings may have come and gone, but the Big Tech parade keeps on moving, with Apple (AAPL) and Meta (META) set to report their earnings on Thursday.

Apple’s announcement will help set the stage for 2024, giving Wall Street its first look at full-quarter iPhone 15 sales. Meta, meanwhile, will need to show analysts that its advertising business is continuing to rebound and how it will monetize its massive generative AI investments.

Apple’s Q1 earnings are easily its most anticipated in some time. Earlier this month, analysts at Barclays, Piper Sandler, and Redburn Atlantic downgraded Apple’s stock on concerns over iPhone sales in China. And on Tuesday, TF International Securities analyst Ming-Chi Kuo released a report on Medium saying that he expects iPhone shipments to decline 15% year over year in 2024.