Big banks target South Africa's informal saving clubs' cash

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By Emma Rumney

JOHANNESBURG (Reuters) - Thandi Mkhabela's money used to slip through her fingers.

Now the 34-year-old mother of four earns interest on monthly savings, has paid off debts and is planning to extend her house in a township just outside Johannesburg, without ever dealing with a bank.

Mkhabela's improved financial footing came after she formed a savings club in June 2020 with 16 other women. Each of them contribute between 100 rand ($6.64) and 500 rand a month, and the club, known as a stokvel, offers three-month loans to members at rate of 10% per month. At the end of the year they split the pot between them.

"Every month we use money for ... many things that are not necessary," Mkhabela said, adding that without the support of the group she found it hard not to spend everything she had.

"It helped me because now I am going to start to build my house - I want a big one," she continued.

Mkhabela's is one of hundreds of thousands of stokvels that make up a largely informal market worth more than $3 billion annually, based on estimates from the National Stokvel Association of South Africa (NASASA)

South Africa's major banks have for years wanted to bring stokvels into the country's mainstream banking system.

They have ramped up efforts as increasing competition, including from new fintech firms, forces them to look for new ways to win customers and tap underserved parts of the market.

An entrenched preference for cash, mistrust of banks and a lack of infrastructure in poorer communities have hampered past efforts to formalise stokvels.

Banks are hoping changes spurred by COVID-19, namely a forced shift towards digital financial services, can help them to overcome these traditional barriers, and they have accelerated plans to capitalise on them.

The country's big four banks potentially only capture 12 billion rand of the 50 billion rand ($3.32 billion) stokvel market currently, Motlatsi Mkalala, head of consumer and high net worth at Standard Bank told Reuters, presenting a huge growth opportunity.

Standard Bank, which already banks some stokvels via a more basic group savings account, is developing a new account with a lot of stokvel-friendly features to win over more of them and aims to launch it in the final quarter of 2021.

Rival FirstRand's retail division, FNB, launched a fee-free account for stokvel customers earlier this year. Absa, is also looking to enhance its stokvel product, its head of savings and investment Thami Cele told Reuters.

"We see it as an opportunity: we see them growing, starting to interact with banking ... and wanting to do long-term investments," Cele said. "We are more equipped to cater to that."