BIC Group - Press Release
Clichy - 28 MARCH 2017

BIC LAUNCHES BIC SHAVE CLUB, THE FIRST ONLINE SUBSCRIPTION SERVICE WITH
A BIC REFILLABLE SHAVER FOR MEN

Product pictures available in the PDF version.

BIC launches in France its first direct to consumer online-only subscription service with a BIC refillable shaver for men: The BIC SHAVE CLUB
www.bicshaveclub.com

Consistent with BIC`s vision to offer simple and high quality products aimed at simplifying the consumer`s daily life, BIC created BIC SHAVE CLUB to meet new consumption trends with a tailor-made offer. Consumers will receive a high performance and affordable shaver directly to their home with refillable cartridges delivered at their desired frequency.

The BIC SHAVE CLUB offers diverse subscription formats, delivering the best BIC shaving technology in two refillable shavers.

With BIC SHAVE CLUB, BIC makes another move in e-business with a dedicated online shaving delivery service that finally makes shaving simple and affordable. The service will be initially tested on the French market where the brand benefits from a strong reputation and history.

"With more than 40 years of research and development in shavers, BIC was the first to disrupt the world of shaving by offering consumers a safer and more convenient non-refillable shaver. With BIC SHAVE CLUB, we are pursuing our objective to simplify the consumer`s life by offering the best BIC shaving technology, delivered at home, always at the best price," outlined Gonzalve Bich, BIC Chief Operating Officer.

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CONTACTS

For more information, please consult the corporate website: www.bicworld.com