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Beyond Meat® Launches Beyond Chicken® Pieces at Kroger Stores Nationwide

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Beyond Meat, Inc.
Beyond Meat, Inc.

Beyond Chicken Pieces

The all-new juicy, tender Beyond Chicken Pieces offer 21g of clean plant protein and are made from simple ingredients and heart-healthy avocado oil.
The all-new juicy, tender Beyond Chicken Pieces offer 21g of clean plant protein and are made from simple ingredients and heart-healthy avocado oil.

Beyond Chicken Broccolini Pesto Pasta

The all-new juicy, tender Beyond Chicken Pieces offer 21g of clean plant protein and are made from simple ingredients and heart-healthy avocado oil.
The all-new juicy, tender Beyond Chicken Pieces offer 21g of clean plant protein and are made from simple ingredients and heart-healthy avocado oil.

The all-new juicy, tender Beyond Chicken Pieces offer 21g of clean plant protein and are made from simple ingredients and heart-healthy1 avocado oil

For recipes packed with plant protein and inspired by NBA players’ go-to pre- and post-game meals, download GO BEYOND THE BUZZER, a free digital cookbook featuring dishes made with Beyond Chicken Pieces, Beyond Steak, Beyond Beef and more

EL SEGUNDO, Calif. , May 01, 2025 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the national rollout of Beyond Chicken Pieces at over 1,900 Kroger stores across the US. With fans taking to Beyond Meat’s social media channels to request the return of unbreaded chicken, the all-new Beyond Chicken Pieces offer consumers the delicious and satisfying taste of unbreaded chicken with the added nutritional benefits of plant-based protein.

Delivering on taste, nutrition, convenience and versatility, and made from simple ingredients including avocado oil, which is high in heart-healthy2 monounsaturated fats, Beyond Chicken Pieces offer 21g of clean plant protein per serving with only 0.5g saturated fat, no cholesterol, no GMOs, and no added hormones or antibiotics. These impressive nutritionals meet the stringent criteria of leading health organizations, including the American Heart Association’s Heart-Check program and the Better Choices for Life program of the American Diabetes Association. Beyond Chicken Pieces are also certified by the Clean Label Project, which recognizes products that meet rigorous standards for safety and transparency.

"The Beyond Meat journey began with a game-changing plant-based chicken product, and today—after several years of research to raise the bar on taste, clean ingredients, and nutrition—I am thrilled to re-introduce this platform as Beyond Chicken Pieces. Beyond Chicken Pieces reflect our commitment to ingredient integrity and outsized nutritional benefits, boasting 21g of plant protein together with heart-healthy3 avocado oil. We hope you will join us in enjoying this truly delicious and versatile product made from simple and clean ingredients," said Ethan Brown, Founder & CEO of Beyond Meat.

To highlight how versatile and impactful plant-based eating can be, Beyond Meat partnered with the National Basketball Players Association on a first-of-its-kind digital cookbook, GO BEYOND THE BUZZER. The exclusive recipe collection features dishes inspired by NBA athletes, including favorites from Jalen Brunson, Josh Hart, Cade Cunningham and Kyrie Irving. For recipes like Jarred Vanderbilt’s Beyond Chicken Fajita Bowl featuring Beyond Chicken Pieces as well as dishes including Beyond Steak, Beyond Beef and more, visit www.BeyondMeat.com/go-beyond-the-buzzer to download the cookbook for free.