Beyond Meat founder: We are working on meatless bacon and steak
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Get ready to toss more meatless products from the red-hot Beyond Meat (BYND) onto the griddle.
“We are constantly focused on improving our existing product lines and secondarily, we have a series of products that are more future oriented — we talked about it a little bit today, bacon,” Beyond Meat founder and CEO Ethan Brown tells Yahoo Finance. “It’s no mystery we are going to be going after things like steak — but those are long-term projects.”
Brown and his executive team have a lot on their plate, no pun intended. In addition to cooking up new products in Beyond Meat’s West Coast innovation center, the company is focused on getting the brand out there into more distribution channels. Pushing as hard as possible is critical now for the newly minted public company. With a stock pretty much up in a straight line since a sizzling May IPO, investors have high hopes for Beyond Meat.
To that end, Brown is fresh off a major win in the restaurant space — the company’s first U.S. partnership for its sausage.
Donut shop-turned-iced-espresso chain Dunkin’ Brands announced Wednesday it has inked a partnership with Beyond Meat. Dunkin’s (DNKN) first product drop with Beyond Meat — debuting for a limited-time Wednesday at its Manhattan restaurants – will be the Beyond Sausage Breakfast Sandwich.
Dunkin’ Brands CEO David Hoffmann tells Yahoo Finance the new Beyond Meat sandwich is expected to be a sales driver. He did not rule out a broader rollout to Dunkin’s 9,200 plus U.S. restaurants this year.
Brian Sozzi is an editor-at-large and co-host of The First Trade at Yahoo Finance. Follow him on Twitter @BrianSozzi
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