Better Buy: Visa Inc. vs. Discover

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Global credit and debit card payments are on the rise. Spurred by a rise in digital transactions and increased acceptance in emerging economies, card payments are projected to increase by a whopping 150% to $52.4 trillion by 2021, according to the Nilson Report. Even if these projections are off by a trillion or two, the overall trend is easy to see: The world is using less cash in favor of making more digital transactions.

Two companies that stand to directly benefit from this trend are Discover Financial Services (NYSE: DFS) and Visa Inc. (NYSE: V). But which of these two currently makes for a better investment? Let's take a closer look at each company's business model, growth strategy, and valuation to see if we can come to a satisfactory conclusion.

Close-up of gold credit card showing the EMV chip and part of the number.
Close-up of gold credit card showing the EMV chip and part of the number.

Credit card and digital payments are on the rise. Two companies that stand to benefit from this macro trend are Visa and Discover. Image source: Getty Images.

The case for Visa

Visa makes money by operating a four-party model that includes the card-issuing financial institution, the merchant, and the acquirer (the merchant's bank). Because it partners with banks and credit unions, Visa never actually loans money to consumers. It only acts as the payments network to get the customer's money from his or her bank to the merchant. It collects fees based on the payment volume and number of transactions it facilitates. The advantages to this model are that the company will never be exposed to the credit default risk inherent in issuing debt. The market is generally more generous in valuing companies that, like Visa, are not exposed to credit risk.

In Visa's first quarter, net revenue rose to $4.86 billion, a 9% increase year over year, and adjusted earnings per share grew to $1.08, a 26% increase year over year. The robust top- and bottom-line growth was driven by a 12% increase in payments volume to $2.03 trillion and a 9% increase in total transactions to 44.6 billion.

Visa's acquisition of Visa Europe continues to delight investors with even more savings and synergies than originally projected; it remains a real catalyst for growth in the quarters ahead. In the company's first-quarter conference call, CEO Al Kelly said Visa Europe continues "to be accretive at a level above what we thought it would be when we made the acquisition in the first place." When Visa marked the one-year anniversary of the acquisition in its 2017 fourth-quarter conference call, CFO Vasant Prabhu raved, "At the end of the first year post-acquisition, Visa Europe is well ahead of our revenue projection, below our cost projection, with a lower effective tax rate."