Better Buy: Starbucks vs. McDonald's

In This Article:

For large-cap dividend stocks, it's been somewhat of a disappointing year. The Vanguard Large Cap Value index is up less than 1% on the year, compared with a nearly 5.5% gain for the S&P 500.

Two such large-cap stocks are Starbucks (NASDAQ: SBUX) and McDonald's (NYSE: MCD), both suffering from a downturn in eating out in the U.S. The current shift to more food delivery options has caused each stock to badly trail the market in 2018, down roughly 11% (Starbucks) and 5.5% (McDonald's) year to date as of this writing.

SBUX Year to Date Total Returns (Daily) Chart
SBUX Year to Date Total Returns (Daily) Chart

SBUX Year to Date Total Returns (Daily) data by YCharts

However, Warren Buffett once said, "you pay a high price for a cheery consensus," and bargain hunters might currently be looking at these two quick-service giants. So, which is the best value at the moment?

Shareholder returns

For large-cap dividend investors, you might be interested not only in the current dividend, but also how much each company returns to shareholders via share repurchases. Comparing those figures to share price and market cap gets you yields. The net payout yield combines these two measures into a single figure, which investors can almost think of as a coupon on a stock (though one that moves around). Here's how each company stacks up:

Company

Dividend Yield (TTM)

Dividend Yield (Forward)

Net Common Buyback Yield (TTM)

Net Common Payout Yield (TTM)

Starbucks

2.28%

2.89%

5.79%

8.07%

McDonald's

2.43%

2.53%

4.42%

6.89%

Data sources: Yahoo! Finance, YCharts. TTM = trailing 12 months.

Not only has Starbucks paid out more to shareholders over the past 12 months with a larger net common payout yield than McDonald's, it also recently hiked its dividend 20% -- the second time it's done so in less than a year. That's put the company's forward dividend yield above McDonald's, which has long had a better yield due to Starbucks' higher historical valuation. In contrast to Starbucks' aggressive raises, McDonald's has been more consistent, raising its payout every September; its last raise was only around 7%.

Last November, Starbucks changed its capital allocation policy, taking on more debt in order to return cash to shareholders. More recently, the company decided to license its CPG and food service business to Nestle, which will bring in around $7 billion cash in the near term. The company now plans to return $25 billion to shareholders over the next three years -- over 33% of the current market capitalization!

Winner: Starbucks

a red box of french fries.
a red box of french fries.

Who will win this quick-serve restaurant battle? Image source: Getty Images.